> ## Documentation Index
> Fetch the complete documentation index at: https://captions.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Turn a Product URL into a Video Ad

> Paste a product URL and generate a finished UGC-style video ad in minutes using AI Ads.

AI Ads is the fastest path from a product to a finished video ad. Paste your product URL, and Captions automatically generates a script, populates product details, and produces a UGC-style video with an AI avatar, ready to run as a paid ad or post organically.

This guide walks through the full process, including how to refine the output before exporting.

## Step 1: Open AI Ads

In the Captions app, tap **AI Creator** → **AI Ads**. On Web, select **AI Ads** from the project options.

## Step 2: Paste your product URL

Enter the URL of your product page, landing page, or e-commerce listing. Captions scrapes the page and auto-populates:

* **Product name**
* **Description**
* **Images** from the page

<Note>
  The scraper works best on clean product pages with a clear title, description, and product images. If your page is mostly JavaScript-rendered or behind a login, you may need to fill in the details manually.
</Note>

## Step 3: Review and edit product details

Check the auto-populated fields before proceeding. This is where most people skip a step and end up with a mediocre ad.

* **Product name:** make sure it's what you actually call the product, not an SEO-optimized title
* **Description:** trim it down to the 1–2 most compelling selling points. Less is more.
* **Images:** remove any images that look off or too generic. Add better ones if you have them.

## Step 4: Review and edit the script

Captions generates a full UGC-style script automatically. Read it carefully and ask:

* Does the **hook** actually stop the scroll? If not, rewrite the first line.
* Is the **problem** clearly stated in language your audience uses?
* Is the **CTA** specific? ("Go to the link in bio" is fine. "Click" is vague.)
* Does it sound human? Edit out anything that sounds robotic or over-formal.

<Tip>
  The script is the single most important factor in ad performance. Spend a minute here. A stronger script compounds into dramatically better results.
</Tip>

## Step 5: Choose your avatar

Select an avatar from the community library, or use your [AI Twin](/help/docs/project/ai-twin) to put your own face on the ad.

For paid ads, consider your audience: choose an avatar that looks like your target customer. People respond more to content that reflects them.

## Step 6: Generate

Tap **Generate**. The video generates in the background. You'll be notified when it's ready.

## Step 7: Review and refine

Watch the full output before exporting. Common things to fix:

* **Pacing:** if the avatar feels rushed or has awkward pauses, edit the script and regenerate
* **Image overlays:** swap out any auto-placed images that don't look right. Tap the overlay → **Replace**
* **Add captions:** critical for paid social. Go to the caption editor and generate captions from the delivered audio

## Step 8: Export

Export at 1080p vertical (9:16) for social. Name your file something descriptive for when you're uploading to your ad manager.

## Running this as a paid ad

A few things worth knowing before you launch:

* **All videos generated with AI Ads are cleared for commercial use.** → [Terms](http://captions.ai/legal/terms)
* **Vertical (9:16) works on all major platforms:** TikTok, Meta (Reels placement), YouTube Shorts
* **Add a text overlay with the CTA:** many platforms show ads without sound, and a visual CTA in the frame improves conversion
* **Test multiple scripts.** Generate 2–3 variations with different hooks before deciding which to put spend behind.

→ [Create Multiple Ad Variations Fast](/help/guides/marketing/ad-variations)

<CardGroup cols={2}>
  <Card title="Build a UGC-Style Ad from Scratch" icon="video" href="/help/guides/marketing/ugc-ad">
    Record your own footage instead of using an avatar.
  </Card>

  <Card title="Create Multiple Ad Variations Fast" icon="copy" href="/help/guides/marketing/ad-variations">
    Test multiple hooks and angles efficiently.
  </Card>

  <Card title="AI Ads reference" icon="rectangle-ad" href="/help/docs/project/ai-ads">
    Full feature documentation.
  </Card>

  <Card title="Create and Use Your AI Twin" icon="user" href="/help/guides/advanced/ai-twin-setup">
    Put your face on AI-generated ads.
  </Card>
</CardGroup>