9 Content Marketing Examples to Inspire Your Strategy

Content marketing drives brand awareness through entertainment, education, and relatable real-life stories. Whether you use user-generated content or case studies, this tactic promotes your company in an engaging, authentic way.

Explore nine standout content marketing examples and build a strong connection to your audience.

Types of Content Marketing: 9 Real Examples

‍^‍Use these real content strategy examples to inspire your next content marketing plan.

Video Marketing

Most social media platforms design their user interfaces around videos, so creating them is among the best ways to reach a broad audience. Here’s a look at a few big companies’ video content.

1. Red Bull’s Extreme Videos

Red Bull’s video content showcases diverse athletes and daredevils performing incredible stunts and doing extreme sports — all fueled by the beverage. The brand’s YouTube channel has long-form videos ranging from 10 minutes to an hour, and they upload shortened clips on Reels, TikTok, and Shorts to get the most out of the content. Even if you aren’t an energy drink fan, this content is exciting and enjoyable, making it endlessly shareable and ideal for spreading brand awareness.

Adopt the same strategy with the AI Clip Generator. This tool extracts the best clips from your long content and turns them into individual, short-form videos, ready to share on any platform.

2. Chewy’s YouTube Channel

Chewy is an online pet supply retailer that promotes its goods through educational and heartfelt videos. Their YouTube content ranges from advice to emotional storytelling that showcases real customer stories. Chewy also uses their channel to discuss charitable efforts, like donating food to shelters and accessibility aids to disabled animals.

How-to guides are one of the most effective marketing content ideas, and this brand puts their own spin on this format with their “Chewtorials.” These 2–3 minute videos give actionable tips and highlight the Chewy products that make it easier. They’re an excellent way to advertise treats and supplies while providing educational value to pet parents.

3. Crunchyroll Collections

Crunchyroll is an online anime streaming platform known for its massive catalog of classic and trending shows. They have an excellent video marketing strategy, using their YouTube channel to showcase exciting clips and trailers from their most popular anime. Viewers can also navigate to the “Shows” and “Movies” tabs to watch full-length episodes with ads right on YouTube, letting people dive into the action while they’re excited.

This channel provides a link in its bio straight to Crunchyroll’s seven-day free trial, so audiences don’t have to open a new tab and search Google if they’re interested in seeing more.

Social Media Presence

Social media is among the most widely used marketing tools today, with ad spending exceeding $270 billion on these platforms. The following popular brands use this content marketing strategy to their advantage.

4. Duolingo’s TikTok

Duolingo is a well-known gamified education app that teaches users how to speak over 40 languages. Their social media presence is newsworthy and consistently viral. In particular, the brand’s TikTok channel offers quirky short-form videos that harness trends and memes, establishing Duolingo’s personality beyond the app.

The brand focuses strongly on entertaining content rather than promotional or educational clips, drawing in new users by being funny and relatable. Over the years, their TikTok account has gained over 16 million followers and hundreds of thousands of likes, leading to a significant spike in app downloads.

5. Spotify Wrapped

Spotify Wrapped is one of the most famous content strategies — it’s personal and promotional at the same time. Every December, Spotify users get a customized summary of all the music they listened to throughout the year, including genres, top artists, and total minutes. Wrapped also creates a playlist of your top songs and lets you share it on social media, encouraging users to highlight their favorites while subtly showcasing the app.

This is a fun way for a company to use data in its content strategy. While many brands collect this information to improve ads or recommendations, a curated roundup gives users insights into their tastes and makes it easy to share them with friends.

Evergreen Content

While some marketing efforts follow changing trends, evergreen content never loses relevance and provides lasting value. Check out how the following companies create this content.

6. Neutrogena Studios

Neutrogena is a skincare and cosmetics company that aims to educate its customers and provide personalized care for unique skin types. To accomplish this mission, they released Neutrogena Studios, a programming channel focused on branded content.

This studio focuses on science-backed posts that educate viewers on their skin health. They produce documentary-style content based on industry research, making the channel a valuable resource for lasting dermatological advice. This content tells an important story while tactfully advertising Neutrogena products.

7. Patagonia’s Stories

Patagonia is an outdoor clothing company with a loud and proud commitment to sustainability. Their “Stories” page is an impactful collection of blog posts, films, and podcasts dedicated to environmental activism. The content features experiences from Patagonia’s employees like field reporter Kelly Cordes and activist celebrities like Jane Fonda.

While these stories are deeply meaningful and encourage Patagonia’s audience to take action for the planet, they also strengthen the company’s eco-friendly image and brand authority. Sustainability efforts are here to stay, and Patagonia wants to spread the message and promote the planet’s health for years to come.

User-Generated Content Marketing

User-generated content (UGC) refers to videos and images crafted by a brand’s audience. Sharing this content is a great way to establish people-centric values and showcase customer loyalty. Below are a couple of examples of this strategy in action. 

8. Barbie Selfie Generator

The Barbie movie had one of the best content marketing campaigns for films. Before the movie’s release, the company promoted the Barbie Selfie Generator. Users uploaded pictures, and an AI tool removed the backgrounds and seamlessly placed people into Barbie movie posters.

These images took over social media and made every channel a colorful ad for the Barbie movie. From its release in April to the film’s debut at the end of July, the generator went viral and amassed 13 million users, including consumers and celebrities. 

9. GoPro’s Hashtag Campaign

GoPro uses UGC to promote the versatility of their products and highlight their talented audience. People upload GoPro videos to social media and use branded hashtags like #GoProAwards and #GoProFamily. The company then shares the experiences and awards users fun prizes, including GoPro gear and cash.

This campaign expands GoPro’s reach across social media and enhances its authenticity, building a genuine connection to its fans.

Unlock Successful Content Marketing With Captions

The right content marketing strategy promotes your products, highlights your values, and connects you to your target audience. No matter which type of content you create, Captions is the ideal tool to enhance your campaign without the heavy lifting.

Captions’ Marketing Video Maker creates high-quality ads in a few clicks. Test new concepts easily — experiment with visuals and music until you find the ideal style. If you prefer to film your own videos, speed up the process with the Video Script Generator. Write a simple prompt, and the platform creates a full script customized to your brand voice and keywords.

Elevate your content marketing in less time with Captions.

FAQ

What’s the Most Popular Content Marketing Strategy?

The most popular types of content marketing material are social media posts and blog posts. These tactics are suitable for most industries, cost-effective, and versatile. Blog posts are informative and help companies boost SEO, and social media posts build brand awareness and audience engagement. Many businesses use both strategies alongside video content, webinars, and podcasts.

What’s the Primary Goal of Content Marketing?

Content marketing’s main objective is to build engagement, brand awareness, and trust with an audience. However, this goal can change depending on the company. For example, Patagonia’s “Stories” page focuses on maintaining strong brand values, while Chewy’s video content emphasizes education and product recommendations.

Which Social Media Platform Is Best for Marketing?

TikTok, Instagram, and LinkedIn consistently rank among the most effective content marketing channels. While these platforms are popular and have a massive user base, it’s important to study your target audience, as some brands have more success on Facebook and X (formerly Twitter).