The Best Times To Post on LinkedIn for Maximum Engagement

Effective timing is an important part of LinkedIn marketing. Since LinkedIn’s algorithm favors posts that drive engagement fast, posting at the right time can significantly affect how your target audience sees, likes, and comments on your updates. 

Discover the best times to post on LinkedIn by day of the week, and learn how to tailor a schedule that works best. 

When’s the Best Time To Post on LinkedIn?

LinkedIn’s audience is primarily professionals who log in during workdays, especially when they’re taking a break. Let’s look at the best day and time to post on LinkedIn for each day of the week:

Monday

The best time to post on LinkedIn on Monday is between 9 and 11 a.m. Many professionals check the platform after their morning email sweep before diving into heavier tasks, making this a great opportunity to kick off the workday with fresh updates.

Tuesday

Engagement peaks during business hours on Tuesdays is between 10 a.m. and 12 p.m., so this is the best time for posting. By Tuesday, people have settled into the week and are more likely to scroll through LinkedIn during their mid-morning lull.

Wednesday

Wednesday is great for posting as people are often scrolling their platforms to take a break from the midweek slump. The best time to post on LinkedIn on Wednesday is from 10 a.m. to 12 p.m., and it’s a prime day for reaching an engaged audience.

Thursday

Thursday is similar to Wednesday in terms of engagement. Again, the best time to post on LinkedIn on Thursday is between 10 a.m. and 12 p.m., as professionals are still active before winding down for the weekend.

Friday

Fridays are tricky. While morning posts between 9 and 11 a.m. can perform okay, activity often slows down as people focus on wrapping up their week or starting their weekend plans. It’s best to choose days earlier in the week but the best results.

Saturday

LinkedIn’s audience significantly drops on Saturdays. However, if you have to post, try targeting early morning hours (around 9 a.m.) when some professionals catch up on updates before beginning weekend activities.

Sunday

Like Saturdays, Sundays see lower overall activity. LinkedIn posting around 10 a.m. may attract some early birds preparing for the upcoming week, but engagement will likely be minimal.

Best Time To Post on LinkedIn by Industry

While the above general guidelines are helpful, different industries have unique audience behaviors. Here are the best times to post on LinkedIn by sector.

Marketing and Advertising

LinkedIn Interaction peaks midweek for marketing professionals, with Wednesdays between 9 and 11 a.m. being especially effective. This is when marketers actively seek inspiration or collaboration opportunities during their workday. 

Technology and Software

Tech audiences tend to be online earlier in the day. To reach decision-makers and tech enthusiasts during their productive hours, aim for Tuesdays from 8 to 10 a.m..

Healthcare

Healthcare professionals often check LinkedIn on lunch breaks during business hours. Thursdays from 12 to 2 p.m. are ideal for reaching this audience.

Education

Educators and academic professionals are active on LinkedIn in the early afternoon. Thursdays or Fridays between 1 and 3 p.m. work well for engaging this group as they wrap up their week.

Retail and E-commerce

Retail professionals often check LinkedIn midweek to stay updated, so Tuesdays and Wednesdays from 10 a.m. to 12 p.m. are effective for posting content tailored to this audience.

4 Tips to Strategize Your LinkedIn Posting Schedule

While general recommendations are helpful, the most effective LinkedIn posting times depend on your unique target audience. Maintaining a regular posting schedule is important for LinkedIn — when you pinpoint timing that works well, you can easily maximize engagement and marketing results through consistency.

Here are four simple ways to find the best times to post.

1. Use LinkedIn Analytics

LinkedIn Analytics tools can show you when your posts get the most engagement during the workday. Look for patterns in time and day, such as which hours receive the most likes, comments, and shares. 

For example, you might notice that posts on Tuesdays get more likes and comments, indicating that your audience is more active on that day.

2. Experiment with Different Times

Over several weeks, post at different times across various time zones and track which posts perform best. Pay attention to how each time zone influences audience engagement. 

Pro tip: A scheduling tool, such as Sprout Social, can help you pinpoint the optimal times for each time zone so you consistently reach your readers when they're most active.

3. Monitor Competitors

Keep an eye on when competitors post and how much engagement they receive. This can offer meaningful insights into strategies that connect with your industry.

4. Leverage Audience Polls

Ask your LinkedIn followers when they prefer to consume content. A simple survey can provide immediate insights and make your audience feel involved.

How Posting on LinkedIn Is Changing

As LinkedIn changes, so do the habits and expectations of its users. Here are some trends that are influencing how people use LinkedIn:

• Increase in educational content — Educational and thought-leadership content is thriving on LinkedIn. People are more inclined to interact with posts that provide value, so try to prioritize posting when your audience can focus on learning. Posting mid-morning or early afternoon can help you reach more people, as professionals often engage with longer content during their breaks.‍
• Globalization— LinkedIn’s user base is becoming more global, so posting times that work for one region may not work for another. If you have an international audience, you may want to post multiple times a day to reach different time zones. This approach ensures that professionals see your content during their peak engagement windows, no matter their time zone.

Network Strategically With Captions

Whether targeting specific industries or a global audience, timing is key for maximizing engagement on LinkedIn posts and growing your network. However, managing your LinkedIn presence doesn’t have to be stressful. 

Captions’ Social Studio is an effective scheduling tool that can help you stay on top of your posting schedule. It analyzes your audience’s behavior and suggests the best days to post on LinkedIn for your unique network. You can also schedule posts in advance, so you never miss a prime posting window.

Ready to take the guesswork out of LinkedIn posting? Create polished, professional posts with Captions today.

FAQs

When Are the Best Days and Times To Post on LinkedIn for the Highest Exposure?

The best posting times on LinkedIn to gain the most traction depend on your audience and industry. Generally, early mornings and mid-week tend to be most effective. For the best results, aim for 9 to 11 a.m. or 12 to 2 p.m. on Tuesdays, Wednesdays, and Thursdays — when professionals are likeliest to be active on the platform.