9 Digital Marketing Trends You Should Know

Following new digital marketing trends means staying adaptable and not keeping to a one-size-fits-all approach to content creation. No matter what you’re advertising, using the latest digital marketing innovations can keep your brand top of mind.

Read on to learn how platforms like LinkedIn are becoming more influential, how customer behavior affects your content, and why ethical marketing is so important.

Top 9 Digital Marketing Trends

 Staying on top of emerging trends will help you stay competitive. Here are nine current marketing industry trends and tips on using them in your content.

1. AI-Generated Content Creation

Using AI gives you more free time to focus on advertising strategies while making high-quality videos. Tools like Captions automate tasks like scripting, editing, and presentation without compromising quality. 

Tips on Creating Content With AI

• Use AI tools like Captions to script, record, and edit your videos. If you don't want to appear in front of the camera, cast hyper-realistic avatars as spokespeople for your content.
• Automate repetitive tasks like writing subtitles or adding background music.
• Experiment with AI to brainstorm new ideas or test different creative approaches to your videos.

2. AI Personalization

Tailoring your ads for specific viewers makes people more likely to buy your products, and this process is much easier with AI. It’ll review customer data, and based on this information, AI can send audiences customized content, emails, and ads. 

Tips for Personalizing Content With AI

• Use AI tools to study audience data and put people into different groups based on their behaviors.
• Personalize email campaigns with AI-driven recommendations for products or content so you're meeting each customer's preferences.
• Use Captions to translate your videos into multiple languages so AI can recommend your content to a global audience.

3. Optimizing for SGE and AI platforms

More than ever, people are using tools like Google’s Search Generative Experience (SGE) and ChatGPT to find information. To make sure your content shows up for these new search methods, you need to write with AI in mind using the following tips.

How To Optimize for SGE and AI

• Use clear language, since AI can process this information more quickly.
• Focus on writing conversational, accurate answers to common questions in your niche.
• Add metadata like descriptions, keywords, and transcripts to your video files so AI tools can understand your content easily.
  

4. Short-Form Video Content

Short-form videos, like TikToks, Instagram Reels, and YouTube Shorts, are becoming increasingly popular as marketing tools. Their bite-sized format makes them perfect for grabbing attention and engaging audiences, and they're easier to produce than full-length ads.

Tips For Making Short-Form Ads

• Create videos with strong hooks in the first few seconds.
• Maximize engagement by keeping videos under 60 seconds, focusing on impactful storytelling, and posting during peak hours.
• Use trending music, challenges, and hashtags so algorithms are more likely to promote your posts.

5. Interactive Content

Interactive content encourages people to engage with your page rather than passively scroll through it. The more people interact, the more they’ll learn about your product. This engagement will also tell algorithms that people like your posts, so they’ll show your content to more viewers.

Best Practices for Making Interactive Content

• Focus on using polls, quizzes, and augmented reality (AR) filters to engage audiences and keep them on your profile longer.
• Make clickable infographics or 360° videos to create immersive experiences. This is especially helpful if you're virtually showing a physical space like a house, gym, or college.
• Experiment with challenges or games to start new trends.
  

6. Sustainability and Ethical Marketing

People like to learn about brands’ sustainability and ethical practices, so use this to your advantage in your marketing campaigns. Highlight sustainability in your content, and be transparent with your messaging. Eco-friendly shoppers will love this attention to detail and may be more likely to support your brand. 

Sustainable and Ethical Practices To Implement

• Focus on sustainability efforts like reducing waste or offsetting your carbon emissions.
• Post behind-the-scenes content about your practices to connect with audiences who care about the environment.
• Partner with like-minded organizations or causes to boost your sustainability efforts’ impact and reach.
  

7. Social Media SEO Optimization

On social media platforms like YouTube, Instagram, and TikTok, people often find content through keywords and hashtags. Including this information in your videos ensures your posts reach a wider audience.

Tips To Optimize SEO for Social Media Marketing Trends

• Add relevant keywords to your captions, video descriptions, and profile bio.
• Use trending audio and popular hashtags to improve your content's reach.
• Track in-app metrics to see which keywords perform well.
  

8. LinkedIn

LinkedIn started as a professional social network, but now, it’s also a great site for sharing content and building brands. The platform’s algorithm favors high-quality, informational content, making it ideal for creators who want to reach professional audiences.

Best Practices for Your LinkedIn Strategy

• Post regularly and share industry insights, leadership tips, career updates, and behind-the-scenes content to engage followers.
• Collaborate with LinkedIn influencers to increase your reach.
• Use LinkedIn's analytics to identify what works best for your audiences and make more of that content.
  

9. Influencer Marketing

Influencer marketing involves working with other content creators to market a brand, product, or service. People value recommendations from influencers they trust, so authentic campaigns like user-generated content (UGC) posts lead to more viewer participation and engagement.

How To Get the Most Out of Influencer Marketing

• Partner with influencers whose values align with your brand.
• Build relationships with influencers and their audiences for long-term collaboration and future opportunities.
• Create UGC campaigns that target specific niches to receive high engagement.

How To Prepare for Future Digital Marketing Trends

New technology, changing audience behaviors, and social media platform updates can all affect your digital marketing strategy.

Here's how you can prepare for what's ahead:

• Stay informed with industry publications — Follow trusted marketing resources like HubSpot or Search Engine Journal to learn about the latest trends and strategies.
• Attend webinars and conferences — Participate in events to gain firsthand insights from marketers, industry experts, and thought leaders.
• Encourage continuous learning — If you work with a team, schedule regular workshops to upskill them on new tools, platforms, or strategies.
• Monitor your competitors — Check how other brands use new trends and see whether you can use similar techniques or put a personal spin on their marketing tactics.
• Engage with online communities — Create Instagram broadcast channels, join LinkedIn groups, and participate in Reddit communities to learn from other marketers' experiences and exchange ideas with like-minded people.
• Set up trend alerts — Use tools like Google Alerts or Feedly on your phone to stay current on marketing trends in your industry.

Make Digital Marketing Easier With Captions

Digital marketing keeps changing, but having a content creation tool that you can trust will help you keep up with popular trends. Captions helps you record, edit, and share high-quality videos with viral potential.

Our AI Clip Maker can generate bite-sized clips from longer videos, while the AI Video Editor polishes videos in minutes with custom B-roll, royalty-free music, and transitions. 

Whether you're making short-form content for TikTok or adding a few visuals to your LinkedIn posts, Captions takes hours off the editing process so you can focus on your marketing strategy.