How Plug 10xed their monthly ad production with AI

‍Plug is an ad-tech startup and a Meta Business Partner based in Helsinki, Finland that leverages AI to automate ad creation and performance. They deliver personalized ad creative for e-commerce brands at scale to supercharge their growth through paid social.

When Traditional Ad Creative Falls Short

As video-driven platforms like Instagram and TikTok dominate paid social, Plug has relied on user-generated content (UGC) to create authentic, locally impactful ads for their clients. However, traditional UGC has limitations:

• High investment: UGC production has long lead times and high costs, making it difficult to scale.
• Difficult to localize: Creating ads for different languages and regions is complex and time-intensive.
• Creative fatigue: Updating content based on ad performance data to keep ads fresh and relevant is slow and tedious.

Enter Captions: A Breakthrough for Ad Generation

With Captions’ AI Creators, Plug can now generate diverse, localized, and hyper-realistic ad content from just a prompt in minutes. Key benefits include:

• Scalable: Quick, prompt-based generation allows more ad content to be created at the click of a button and in a fraction of the time.
• Cost efficient: The cost of localizing content and hiring talent has been significantly reduced.
• Increased flexibility: Ad content and hooks can be easily edited and re-generated to adapt to performance data.

Results that Speak for Themselves

‍After using Captions and executing several campaigns, Plug found AI Creators to be a scalable alternative for high-performing, personalized ad content — or as they’ve coined it AGC (avatar-generated content). It also offers more benefits, like: 

• Time saved: Turnaround time for ad delivery went from one month to one day.
• Stronger performance metrics: Faster iteration rounds drove a 5x lower CPL (cost per lead).
• Reduced production costs: With less need for manual video creation and editing, ad production costs decreased 50%. 

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