How To Get More Likes on TikTok: 8 Easy Ways

Like count is a critical engagement metric on TikTok. It tells the platform people enjoy watching your post, which encourages the algorithm to push your video to more viewers and increases your chances of going viral.

When you follow a strategic approach, you can improve your like count per video and grow your TikTok channel. Keep reading to learn how to get more likes on TikTok and ways Captions’ tools can improve your posting strategy.

Why Should You Focus On Getting More TikTok Likes?

Here are a few reasons you should learn how to get a lot of likes on TikTok. 

The Algorithm Prioritizes Content With High Engagement

User engagement is among the most critical factors driving the TikTok algorithm. It interprets likes, shares, and comments on a video as indications that the content is high quality. The more likes a video gets, the more TikTok promotes it to other users on the For You Page and Explore tab. This increased visibility can increase your follower count, which opens up more monetization opportunities.

Likes Tell Other Users Your Content Is Worth Watching

A high like count signals that others found the content valuable, making people more inclined to watch it. This is an example of social proof, where people assume something is worthwhile because others approve of it. The more likes your video has, the more credible and appealing it appears, drawing in even more viewers.

How To Get Likes on TikTok: 8 Tips

Using the following tips and tricks, you can quickly generate more engagement on your videos. Here’s how to increase likes on TikTok.

1. Understand Your Target Audience

Use TikTok Analytics to learn which content your viewers already prefer. Track metrics on other videos, such as their total number of likes and how many people watched the entire post. Then, make more content that covers similar topics and themes.

Say you’re a fitness influencer who typically uploads product reviews and advanced workout routines. Then, you mix up your normal schedule and share a beginner-level tutorial that performs much better than your typical content. Since viewers seem more interested in simple routines, you could create more of them to potentially earn more likes.

2. Hook Viewers in the First Few Seconds

Prioritize making a good first impression within the first few seconds of the video. Use a compelling hook that grabs viewers’ attention, stops them from scrolling, and makes them feel instantly invested in your content. For example, you can ask a probing question or participate in popular challenges people will recognize. 

3. Use Trending Sounds and Hashtags

When you include trending sounds or hashtags in your videos, the TikTok algorithm ranks your content higher, making it easier for viewers to discover you.

To find popular audio and phrases, check out the TikTok Creative Center. Simply search for specific songs or browse through the Popular tab for inspiration. Captions’ AI tools can also help — use our Hashtag Generator to find relevant keywords, and create custom, royalty-free songs based on your video’s mood or genre. 

4. Post Consistently

For the average creator, uploading on a regular schedule is one of the best ways to increase engagement. Each new post is an opportunity to connect with your audience, allowing you to build a loyal following and get more regular views.

If you struggle to create enough content, you could use AI to increase your output. With Captions’ AI TikTok video generator, you can create and edit videos optimized to go viral on TikTok.

5. Encourage Viewers to Like Your Posts

Include a clear call to action that reminds viewers to like your video and subscribe to your channel. Common options include “Like for part two,” “Don’t forget to like,” and “Follow for more.” You can also turn the request into a challenge, offering to make a new video in exchange for a certain number of likes. Oftentimes, people just need a gentle reminder like this to engage with videos they enjoy.

6. Team Up With Other Creators

Collaborating with other creators exposes their followers to your content, which helps you increase your views and likes. To find ideal influencers to team up with, look for users who make videos in the same space as you. Consider whether their target audience, content style, and brand values align with yours. Once you’ve found someone, contact them directly and ask if they want to work together. 

7. Master the Art of Storytelling

One way to increase engagement and likes is to break up longer videos into smaller segments. This way, you pique viewers’ interest with the first installment and ensure they tune in to the following video to discover how the story ends. When possible, use narrative devices like cliffhangers to enhance tension further and increase engagement. Just don’t drag the resolution out too long, as you’ll risk losing viewers’ attention. 

8. Let Your Personality Shine Through

Whether you’re producing a comedy sketch or a how-to video, be authentic — this allows you to show off your passion and expertise. Viewers will relate to these genuine videos and may start to see you as an authority in your niche. As you share more of your knowledge and personality, people will start turning to you for entertainment and advice, increasing your page’s overall engagement.

Boost Your TikTok Likes With Captions

To succeed as a content creator, you need to increase the amount of likes, comments, and shares you get on each video. If you’re still wondering how to generate likes on TikTok, Captions has you covered. 

Our TikTok Video Editor has all the features you need to enhance your content. With the power of AI tools, you can add subtitles, resize videos, and create viral sound effects in just a few clicks. 

Try Captions today and start creating high-quality TikTok videos — no experience required. 

FAQ

What’s the Best Time to Post on TikTok To Get More Likes?

While there’s no universal best time to post on TikTok, certain times seem to perform better than others. 

On average, videos get more engagement on weekdays than on weekends. If you post on a weekday, aim to post before 10 a.m. or after 7 p.m. In contrast, you might get more engagement on weekends if you post during the late morning or right after dinner. 

Does the Length of My Caption Affect Likes?

There’s no definitive answer to this question, but videos with shorter captions generally get more engagement than longer ones. Aim to keep text short, around 30 words or less.

Does TikTok Limit My Likes?

Yes, the platform limits likes to a certain extent. You’re not able to like more than 500 videos in a single day — however, most people won’t reach this cap, so it’s not a big concern for most people.