How To Repost a Post on Instagram: Easy Methods and Helpful Tips

Reposting on Instagram is a tactful way to keep your content flowing without always creating something new. From Stories to static content, resharing lets you connect with your followers, highlight great posts, and show love to other creators.

Learn how to repost a post on Instagram and discover expert tips to use this trick in your content strategy.

How To Repost an Instagram Story

Whether or not you're tagged in a Story changes how you can reshare it. Here are some ways to repost tagged and untagged Stories on the app.

How To Repost Tagged Stories on Instagram

When you're mentioned in a Story, Instagram automatically sends you a notification in your DMs and gives you a straightforward option to reshare it on your account.

To repost, open your direct messages and find the notification that says "[username] mentioned you in their story." Below the Story preview, you'll see the option to "Add to Your Story." Tap it, and the post will open in Instagram's Story editor. From here, you can personalize the repost by adding captions, stickers, and text. You can even resize and reposition the Story for your own post.

Once you're happy, tap the arrow button at the bottom right, select Your Story, and hit Share.

How To Repost Untagged Stories on Instagram

Reposting a Story when you're not tagged takes a little extra effort since Instagram doesn't offer a built-in sharing option. However, there are still a few easy ways to make it work.

One method is to take a screenshot if the Story is a photo (instead of a video). Crop the screenshot how you like, then upload it as a new Story. You should always credit the original uploader by tagging their account.

If it's a video Story, you'll need to use your phone's screen recording feature. On iPhones, swipe down to access the Control Center and tap the screen record button. On Android, open your Quick Settings and select Screen Recorder. Trim any extra footage in your phone's gallery before uploading it as a Story.

How To Repost a Regular Instagram Post

Reposting a regular Instagram post is a great way to share your favorite moments, highlight mentions, and encourage followers to interact. Here are two ways to do it.

Share a Post to Your Story on Instagram

Tap the paper airplane icon (the Send button) below the post you want to share. In the pop-up menu, you'll see the option to add to Story. Tap it, and Instagram will open the Story editor, where you can customize the post’s appearance.

Then you can resize, rotate, and reposition the post over your Story background. If you want to add some personal touches, add stickers, music, or GIFs to make your Story stand out. When you're sharing content from another creator, tag their username so they're notified and can engage with your repost.

When you like how your Story looks, tap the arrow button, select Your Story, and hit Share.

How To Share a Post to Your Instagram Feed

Instagram doesn't have a built-in Repost button for feed posts, but there are still ways to share content with your followers. The easiest way is to take a screenshot to repost a static image.

Screen-grab the post on your screen, then crop it using your phone's photo editor to remove unnecessary details. Open Instagram, create a new post, and upload the edited image from your gallery. 

You can also use third-party reposting apps like Reposta or Regram. These tools let you copy the post link, download the content, and re-upload it with proper credit.

Before posting, tag the original creator in the photo and credit them in the caption with a simple "Reposted from @username." You can also add something like "📸: @username" to maintain a minimal picture-text aesthetic.

Once you've added a caption, hashtags, and any enhancements, tap Share to publish it to your feed. To make sure your reposted content looks crisp and properly formatted, follow the right Instagram post dimensions and avoid awkward cropping.

Why Reposting Is Important for Content Creators

Reposting is a smart strategy to grow your Instagram presence and stay active without constantly having to come up with new ideas. Here’s why you should do it.

Reach a Wider Audience

Whenever you repost content, you’re extending your profile to a new audience. Posting at the best time can help maximize that reach. If the original creator engages with your repost or shares it with their followers, even more people can discover your page.

For example, if you repost a fan’s Instagram Story that features your product or shoutout, their followers might tap on your profile out of curiosity.

Save Time While Staying Active

Between filming, editing, and writing captions, staying consistent with your posting schedule can feel overwhelming — and you might end up experiencing creator burnout. Reposting lets you keep your feed fresh without making something from scratch every time.

Instead of scrambling for good ideas, you can repurpose Reels and old photos. This keeps your profile active, and there’s always something for your followers to interact with.

Builds Relationships Through Collaboration

Sharing someone's content shows appreciation for their efforts and encourages responses from followers, brands, and other creators. For example, you could repost a fan page edit or a fellow creator in the same niche.

Tagging the original poster gives them credit and opens the door for the first interaction, which could lead to future collaborations. Over time, you can build a network of supportive accounts that share and promote each other's content.

4 Ways To Add Reposting to Your Instagram Content Strategy

Here are four valuable tips for integrating reposting into your Instagram content strategy.

1. Curate and Share Your Community’s User-Generated Content

User-generated content (UGC) is a great avenue for keeping your Instagram active while involving your audience. When followers tag you in posts or Stories, reposting their content saves you time and makes them feel seen and appreciated.

For example, if you’re a fitness coach and a client shares a transformation photo using your program, reposting it adds credibility to your brand while giving that client a well-deserved shoutout. This kind of engagement shows our other followers you care, encourages more people to tag you in their content, and turns your community into active promoters of your brand.

2. Highlight Collaborations

Partner with brands, other creators, and local businesses and repost collaborative content to maximize exposure for both sides. You can plan a shared giveaway, co-shoot a skit, or attempt a trending challenge together. Resharing each other’s posts keeps the momentum going and helps both audiences benefit from your content.

Say you’re working with a brand to promote a new product, and the company posts a picture of you using the product. By reposting that content, you’re reinforcing the partnership and adding credibility by publicly endorsing the product. This cross-promotion helps both parties reach new viewers while keeping your feed fresh.

3. Reshare Timeless Content

Some posts, like how-to videos and inspirational quotes, provide evergreen value. If you're adding text overlays, knowing the difference between closed captions, open captions, and subtitles can help you choose the best option. Reposting timeless content keeps your profile active without producing new material or stressing over ideas.

For instance, if you made an educational carousel six months ago that’s still seeing engagement, resharing it in a Story with a “Still relevant! Save this for later!” sticker can breathe new life into it. This strategy also works well for seasonal or holiday-themed content — if you posted Thanksgiving dinner tips last year, you can bring them back when the season rolls around again.

4. Create a Themed Series

Another effective content strategy is making reposting more intentional, like creating a recurring series. For example, you can start a “Fan Feature Friday,” where you share your favorite content from followers weekly, or a “Throwback Thursday,” where you revisit old posts.

Having a fixed schedule helps organize your reposting strategy and fill gaps in your content calendar. It also sets audience expectations. If people know you might feature them, they’ll look for your latest post, engage with your content, and tag you in their own posts. Not only does this make your Instagram feel more interactive, but it also creates a community of followers and UGC.

Level Up Your Instagram Game With Captions

Reposting relieves some of the burden that comes with content creation. Instead of constantly coming up with new concepts and spending time on production, you can repost and use tools like Captions to speed up production. Plus, you can improve accessibility by adding subtitles to your videos.

Captions has AI tools like the Instagram Story Maker, so you can create or repost content with your own unique touch. You can also use the Instagram Video Editor or the Reel Creator to make videos from scratch. 

Keep creating content without compromising quality and try Captions today.