How To Schedule Posts on Facebook: Managing Your Content

Posting regularly on social media can take a lot of planning, but thankfully, platforms like Facebook let you schedule uploads in advance. By automating your content, you can keep a consistent presence without logging in every day.

In this guide, we’ll explain how to schedule posts on Facebook and provide tips to help you plan ahead.

Why Should You Schedule Facebook Posts?

Here are the top reasons scheduling should be part of your content plan.

Maintain a Consistent Presence

Uploading regularly is the first step in creating strong brand awareness. The more often you post, the more viewers will start to recognize your content. They’ll learn more about your style, niche, and values, which can encourage them to follow your page. Your audience will also start to expect your content at a certain time and may seek it out when you usually upload.

Boost Reach and Engagement

Facebook’s algorithm is more likely to recommend posts with a high number of shares, likes, and comments to a wider audience. However, timing is crucial in determining how much attention your content receives. Check out Facebook’s Audience Insights to see when your followers are most active, and upload during that time to increase the chances they’ll see your posts.

How To Schedule a Facebook Post Using Meta Business Suite: 4 Steps

The Meta Post Scheduler allows creators to schedule posts on their personal Facebook accounts or business pages — here’s how.

Step 1: Open Meta Business Suite

Log into your Facebook account and go to Meta Business Suite. If you manage multiple pages, pick the one where you want to plan the Facebook post.

Step 2: Create a New Post

Click “Create Post” and upload your content (text, images, videos, or links). Then, flip the switch to “Scheduling Options.” 

Step 3: Choose a Date and Time

Pick a date and time for your post. Choose “Active times” to schedule the post to go live when your followers tend to be online.

Step 4: Confirm and Schedule

Tap "Schedule," and the platform will upload your post at the time you choose.

How To Edit Scheduled Posts in Meta Business Suite: 4 Steps

Editing your scheduled posts in Meta Business Suite is straightforward. Follow these easy steps to make changes before your content goes live.

Step 1: Open Meta Business Suite

First, log into your account. Once you're at the dashboard, you can manage all your pages and planned content.

Step 2: Go to the “Posts” Section

Next, click on the "Posts & reels" section on the left-hand menu. You'll see a list of your upcoming uploads, including the scheduled ones.

Step 3: Find the Post

Click “Scheduled” and scroll through the list of planned uploads to find the one you want to review. This will open up details where you can make changes like updating the text, adding images, or adjusting the timing. 

Step 4: Edit and Save

After you’ve made the changes, hit "Reschedule” to apply your edits.

3 Tips for Scheduling Facebook Posts

Scheduling ahead of time can save you a lot of stress. Here are three tips to ensure your posts hit the mark and reach people at the right moment.

1. Make a Content Calendar 

Creating a content calendar is the best way to stay organized while scheduling social media posts. This ensures that your posts follow a consistent theme and schedule, and it also helps you keep track of timing so sponsored posts go up at the right times.

Here are a few quick steps you can follow to make a content calendar: 

• Set goals — Decide what you want to achieve, such as gaining more followers or getting more views per post. 
• Plan your uploads — Create content that suits your overall objectives.
• Set a schedule — Determine when you’ll create and upload each piece of content.
• Create and post — Batch film, write, or photograph to generate enough material to post for a few weeks. Then, upload the content in advance and let Facebook upload it as scheduled.
  

2. Know Your Audience

Understanding your followers lets you tailor your posts to their interests, preferences, and needs. To get to know them better, keep an eye on your Facebook analytics. Metrics like demographics, interests, and behaviors can tell you a lot about the people who follow your page. Once you know which content they engage with most, you can schedule more of it to boost your following further.

An even simpler solution is to ask them directly — send out polls and surveys to learn what types of content your audience wants to see. With this strategy, you’ll know you’re uploading posts people are interested in. Plus, they’ll feel more connected to your content creation process, which can encourage them to engage in the future to get the chance for their idea to be featured on your page.

3. Vary Your Content

Keep your content fresh by mixing up videos, images, and polls. Variety keeps your feed interesting and gives your audience something new to look forward to. Plus, experimenting with different types of posts gives you a better chance of finding what your followers like most.

Elevate Your Facebook Content With Captions

Scheduling Facebook posts is a great way to stay organized and ensure they go live at the best times for engagement, but it’s just one part of a successful content strategy. To create high-quality Facebook posts faster, consider using Captions.

Captions' Facebook Video Editor elevates your content by adding music, visual effects, and captions to your posts. You can also customize your videos for Reels, boosting reach and shareability.

Make your content go further with Captions.

FAQs

How Do I Schedule a Post on Facebook? 

To schedule a post, log into Facebook and select your page from the profiles menu. Go to Meta Business Suite, then click on “Create Post” and “Scheduling Options.” Choose your desired date and time, and create your content. Finally, click "Schedule" to save your content.

What’s the Best Time to Post on Facebook?

The best date and time to post on Facebook depends on your audience, but peak Facebook usage spikes from 12–3 p.m. and 6–9 p.m. Use Facebook Insights to discover when your followers are most active, and try different times to see what works best for your content.

Why Can’t I Schedule Facebook Posts Anymore? 

If you can't schedule Facebook posts anymore, it could be because of changes to Facebook's settings or your account permissions. If you’re using a third-party tool, that could also be causing issues. Check your settings or update your scheduling tool to see if that fixes it.

How Do I Schedule a Facebook Post on My iPhone? 

To schedule a post on your mobile device, log into your account and tap the plus icon at the bottom. Select “Post,” choose the page you want to upload on, write your caption, and tap “Next.” 

On the “Review” page, select “Schedule for later,” and pick your desired date and time. Tap “Schedule” to set it up.

What Kind of Content Can I Schedule Ahead?

If you're struggling to come up with fresh social media content ideas for your Facebook page, consider these suggestions:

• Behind-the-scenes — Show your audience a glimpse into your daily routine or production process.
• User-generated content — Share posts from your followers or customers or create a hashtag to encourage submissions.
• Trending topics — Talk about current events or do popular challenges related to your niche.
• Interactive content — Use polls, quizzes, or questions to engage your audience and encourage interaction.
• Tutorials and how-tos — Share educational content that helps your followers learn something new.