How To Create a Marketing Video Production Strategy

Whether you’re filming a demo or recording a customer testimonial, video marketing for business is designed to inform potential customers of your product. Strong marketing videos inspire them to take action, whether that’s making a purchase or sharing your brand’s message.

In this guide, we’ll explore marketing video production tips to help you reach your audience.

What’s Marketing Video Production?

Marketing video production refers to making ads that promote your business’s products or services. These commercials can take the form of product demos, customer testimonials, and Q&A sessions. Often, brands will post these ads on social media, though that’s not always the case.

How To Create a Video Content Marketing Strategy: 5 Steps

Follow these five steps to craft a video content marketing strategy that engages and grows your audience. 

1. Set Clear Objectives

Before diving into video production, define your objectives to help your video stay on track by providing direction for your content. Know what you want to achieve — whether it’s increasing brand awareness, driving sales, or growing your email list.

2. Define Your Target Audience

Understanding your audience helps tailor your message and style to them, making your videos more relevant and likely to encourage purchases.

Start by identifying who you want to reach and what matters to them. Consider age, interests, and pain points. Also, think about their behavior, such as where they consume content and what type of videos engage them most. 

3. Choose the Proper Video Format

Once you know what message you’re trying to convey, choose the video format that best communicates it. 

For instance, tutorials are ideal for breaking down complex topics because they provide step-by-step guidance, while interview-style videos are perfect for customer testimonials because they allow real people to share authentic experiences. 

4. Prepare a Distribution Plan

Even the best content won't achieve its goals if the right people don't see it. So, think about where you'll post it — on social media, your website, or email campaigns. 

If your audience is mostly active on social media, posting on platforms like Instagram or LinkedIn might be most effective. However, if you're aiming for direct conversions or longer engagement, your website or email campaigns might be better options.

5. Create the Ad

When you’re ready to bring your video to life, start with a clear message, grab attention right away, and make sure your visuals match your brand. Don’t forget to include a strong call to action so viewers know exactly what to do after watching the ad. 

Best Tool To Ease Video Marketing Production

Businesses looking to simplify their advertising production should try Captions’ Marketing Video Maker. With AI, you can create professional videos that enhance your sales strategy and make your content more accessible, engaging, and shareable — no in-house production team required.

Using Captions’ features like the Marketing Video Maker, a startup called Plug increased its monthly ad production by 10x without sacrificing quality, which helped it drive engagement at a larger scale. 

Here’s how Captions can help you achieve the same results.

Create Consistent Brand Messaging 

With the Marketing Video Maker, you can quickly create clear, impactful videos that communicate your message. AI will scan your website and generate custom ads based on your input.

To make your mark on each post, import your brand colors into Captions for custom subtitles or add watermarks to protect your content. You can also use customizable templates and simple editing options to produce consistent videos that represent your brand across all channels.

Expand Your Reach

The Marketing Video Maker allows you to resize and adjust your videos for various platforms. Share your content in the right format across social media, email, and websites to reach your audience wherever they are.

10 Video Marketing Types

There are many types of videos you can use in your video content marketing strategy. Here are 10 popular options to consider.

1. Product Demonstrations

Product demonstration videos show how your product works and highlight its key features. These videos are great for businesses with physical products because they help potential customers see the item in action before purchasing.

Use case: A business launching a new fitness tracker creates a product demo video showing how it tracks heart rate, syncs with an app, and avoids water damage.

2. Customer Testimonials

Customer testimonial videos feature satisfied clients discussing their experience with your product or service. This real-life feedback is called “social proof,” and it fosters trust and credibility with potential customers because it’s more authentic than traditional ads.

Use case: A skincare brand shows real users sharing their positive experiences with a new anti-aging serum, building trust with buyers who are new to the brand.

3. Behind-The-Scenes Footage

Behind-the-scenes videos let your audience see what goes on inside your business by showing your team in action or touring your workspace. These videos can build a stronger connection with viewers by helping them understand your process and values.

Use case: A clothing brand shares behind-the-scenes footage of its design process, giving customers an insider look at how its products are made.

4. Tutorials or How-Tos

Tutorial videos show your audience exactly how to do something, step by step. These videos help viewers solve problems and position your brand as an expert. This enhances your credibility and strengthens your brand’s image as helpful and knowledgeable.

Use case: A software company builds trust and credibility by creating tutorial videos that help users navigate their project management tool more easily. 

5. Explainer Videos

Explainer videos are short, informative pieces that showcase your product or service using visuals like animations, graphics, or voiceovers. They simplify complex concepts, making information engaging and easy to grasp. 

Use case: A meal delivery service uses an explainer video to show someone selecting their meal preferences, receiving their order, and enjoying a meal.

6. Event Highlights

Event highlight videos capture key moments from conferences, product launches, or industry gatherings. They’re effective for marketing because they show important moments in a fun, eye-catching way, generating excitement for future events.

Use case: A tech company creates an event video that features the best moments from its annual product launch and shows off new releases. 

7. Social Media Ads

Social media ads are brief videos created for platforms like Instagram, Facebook, and TikTok. Their short, engaging format helps highlight your brand in just a few seconds, making them perfect for reaching a wide audience while keeping viewers interested.

Use case: A restaurant creates a short, fun Instagram video ad showcasing a special offer or new menu item, targeting local customers.

8. Animated Videos

Animated videos break down complex ideas into easy-to-follow steps or illustrations. Usually, these posts rely on storytelling and bright visuals to catch viewers’ attention.

Use case: A financial planning company uses an animated video to explain the concept of retirement savings, breaking down complicated ideas in a digestible way.

9. Live Q&A Sessions

Live Q&A sessions let you engage with your audience directly, answer any questions, and provide helpful insights. These videos create an open dialogue with your audience, making your brand feel more personal and accessible.

Use case: An online learning platform hosts a live Q&A session where the instructor answers students' questions in real-time, helping develop a sense of community and trust. 

10. Brand Story Videos

Brand story videos share your company's history, values, and mission. They help you connect with your audience by showcasing the people and purpose behind your company.

Use case: A sustainable fashion company uses a brand story video to share its mission and values, describing how it started and why it’s committed to eco-friendly practices.

Tips for Effective Video Production

Here are four tips to help you create professional content that grabs audiences’ attention.

Invest in Quality Equipment

While you don’t need to spend a fortune, investing in good equipment is still important for creating professional-looking videos. Even with a modest budget, high-quality lighting, a decent camera, and clear sound can significantly improve your production value and make your content stand out.

Focus on Storytelling

Storytelling makes your message more relatable and keeps people emotionally invested. Whether you're demonstrating a product or sharing a customer success story, having a clear and engaging narrative ensures that your video keeps the audience hooked from start to finish.

Keep Videos Short and Engaging

People are often inclined to skip ads, so making your videos short and engaging is crucial. Focus on the key message and aim for one to three minutes to capture attention and keep viewers watching.

Add Subtitles for Accessibility

Adding subtitles or captions improves accessibility for viewers with hearing impairments or different language preferences. This text also keeps people engaged by allowing them to follow without sound in noisy environments, and it helps non-native speakers better understand the content.

Generate subtitles for your videos automatically with Captions. You can customize the look of your text, choose different fonts and colors, and even translate them into multiple languages to reach a global audience.

Improve Video Marketing for Businesses With Captions

Marketing videos are a great way to share your message and showcase your brand on social media. 

To simplify your video production process, start using Captions’ Product Video Maker. Upload product links to generate unique ads for each item, and use built-in templates to tailor them to your audience. Create custom ads, write scripts, and personalize avatars without a studio. 

Try Captions to speed up your production process.