TikTok Gifts: Their Value and How To Monetize Them

TikTok has a unique virtual economy powered by TikTok coins. The app’s original currency allows users to purchase gifts for their favorite creators that can then be converted into cash. It’s a dynamic way for fans to express appreciation and also offers posters a tangible way to monetize their creativity.

Read on to discover the value of TikTok gifts and monetization strategies so you can start earning.

What Are TikTok Gifts? 

TikTok gifts are virtual tokens viewers purchase as they watch livestreams and scroll through posts. Users buy them with TikTok coins, which are part of the app’s thriving virtual currency system. TikTok coin price is equal to 1.4 U.S. cents.

When viewers send gifts, they not only personally thank their favorite creators but also contribute to their success on the platform. Once received, gifts convert into diamonds, which are displayed for users to see on creator profiles. These diamonds have real monetary value and can be withdrawn as cash. The gifting system incentivizes content creation, making live sessions and videos an engaging way to drive revenue and build your audience.

To qualify to earn diamonds on TikTok, you must meet the following criteria: 

• A member of the Creator Next program
• Using a personal TikTok account, not a business account 
• Located in an area where coins are available 
• At least 18 years old 
• Have an account active for 30+ days with 1,000+ followers
• Adhering to TikTok's Guidelines and Terms 

How Do TikTok Gifts Work? 

Sending TikTok gifts is quick and easy — here's how to do it:

1. Open the TikTok app and navigate to your profile. Tap the three lines or dots in the top right to access the Settings menu. 
2. Tap "Balance" within the Settings menu.
3. Within the Balance section, tap "Recharge." Browse the different coin bundles available for purchase, which vary in quantity and price.
4. Decide how many TikTok coins you want to purchase and select the appropriate bundle. Complete the purchase through TikTok's payment system.
5. Once you have TikTok coins, you can send gifts to content creators. To do this, open a live video or TikTok post from your chosen creator. 
6. Tap the gift icon. This displays a selection of virtual gifts, each costing a set amount of TikTok coins. 
7. Select the gift you wish to send and confirm your choice. The appropriate number of TikTok coins will be deducted from your balance.

How Much Are TikTok Gifts Worth?

If you want to monetize your TikTok presence, it's essential to understand the value of TikTok gifts and how they translate into real money. The price range for TikTok gifts is broad, starting as low as 1.4 cents (one TikTok coin) and going up to $400 (20,000 TikTok coins). This flexibility lets fans support TikTok creators to various degrees depending on what they can afford.

TikTok has an original system for converting gifts into cash. The conversion rate is approximately two coins per diamond, but the platform takes a 50% commission on these transactions.

For example, if someone receives a gift worth 5,000 coins (equivalent to $50), they could only withdraw $25 after TikTok's commission. Creators must reach a minimum of $100 to make a withdrawal and can’t withdraw more than $1,000 per day.

How To Make Money From TikTok Gifts 

To optimize real-time engagement on livestreams and turn your creativity into cash, follow these steps: 

1. Ensure you're eligible for TikTok LIVE gifts. 
2. Open the TikTok app and tap "Profile" at the bottom right.
3. Navigate to Settings by tapping the three dots or lines in the top right. 
4. Navigate to Creator Tools and tap "LIVE Gifts."
5. Follow the instructions to enable TikTok LIVE gifts on your profile. 

Once enabled, you should see gifts appearing during livestreaming (if fans are sending them). Check your TikTok LIVE summary following your stream to see how many gifts you received.

Tips for Getting TikTok Gifts

To obtain more gifts, focus on creating memorable experiences that make your audience want to support you. Here are a few ideas for inspiration.

Give Personalized Shoutouts 

Everyone likes to feel seen, heard, and appreciated, and social media channels powerfully project this human impulse. To use this to your advantage, acknowledge gift-givers by name or handle during your live sessions and tell them how much you appreciate their generosity. This personal touch strengthens your connection with your audience and can help you get more views (and, in turn, more gifts).

Offer Exclusive Content

Reward viewers who send TikTok gifts with exclusive content, such as a special performance, Q&A session, or sneak peek at upcoming projects. Highlight that you won't share these unique insights anywhere else — they're a special reward for audience members who send gifts.Advertise these offers and tell your audience they’re only available to gifters.

Organize Giveaways and Contests 

Let users know you'll be awarding prizes to people who send gifts, and use a random selection method to pick a winner. When you go live, amp up excitement by explaining how viewers can participate and what's at stake.

Dive Into Trends and Challenges 

Jump on the latest viral trends to earn more gifts. Tell your audience that when they send gifts, you'll make a TikTok performing a popular dance, singing a snippet of a song, or taking on a fun challenge. You can even ask for their input on what trend to participate in. This makes your live sessions more interactive and entertaining and provides real-time rewards for your viewers.

Elevate Your TikTok Content With Captions

Creating impactful, high-quality content is an excellent way to engage your audience and earn more gifts on TikTok, and Captions is here to help. 

Captions’ AI-powered editing tools are simple to use — with a few clicks, you can add subtitles, special visual effects, or voiceovers to make your TikTok content stand out and gain you more followers. 

Use Captions’ all-in-one creative studio to edit your TikTok videos 10x faster and boost your following online today.

FAQs

How Much Is a TikTok Lion Gift Worth? 

The Lion is TikTok's most expensive gift. It costs 20,000 TikTok coins, which is approximately $400. 

How Much Is a TikTok Galaxy Gift Worth? 

TikTok's Galaxy gift is worth approximately 1,000 TikTok coins, or $13.50.

How Much Is a Diamond on TikTok? 

TikTok diamonds are worth $0.005 USD. This is the current exchange rate, which means that 1000 diamonds are worth $5 USD.