TikTok Ideas To Inspire You: 5 Creative Post Styles

No matter what kind of TikTok content you’re creating, it can be easy to run out of fun and fresh ideas. Thankfully, plenty of niches on TikTok have the potential to quickly gain traction. Experimenting with new content ideas can be a great way to see what your followers and audience enjoy most.

If you’re looking for unique content ideas for TikTok, we can help. Get your creative juices flowing with one of these five TikTok ideas and discover some tips for going viral in this helpful guide.

The Importance of Posting on TikTok

With nearly one billion users worldwide, TikTok ranks among the most popular short-form video platforms on the web. Like other social media sites, TikTok uses an advanced algorithm to find and promote the most engaging content. However, what sets it apart is its For You Page (FYP) — this feed tailors content to each individual viewer based on their browsing history on the app. 

The FYP often tries to diversify the feed by showing you posts from creators you haven’t seen before. By promoting aspiring influencers’ accounts like this, TikTok has become an excellent resource for new creators trying to go viral.

So, if you want to put your brand or channel on the map, TikTok is a logical choice. This is especially true if you don’t have the time, budget, or experience to make long-form video content.

What Content Ideas Work Best on TikTok?

While no single content category dominates the FYP, there are some TikTok video ideas that will go viral more often than others, including the following.

Entertaining Content

Most people use TikTok for entertainment, so it’s no surprise that the most popular creators focus on this niche. Whether you perform a funny sketch, share a captivating story, or do a dance, your ultimate goal as a creator should be to entertain your audience. 

For instance, Khabane “Khaby” Lame became the most followed user on TikTok thanks to his hilarious, deadpan reaction videos. One of his most-viewed posts begins with someone using a knife to carefully open a banana, and Khaby responds by filming himself peeling open a banana in half the time.

Relatable Content

Relatable videos share universal experiences anyone can relate to, giving the posts an authentic feel. Often, these videos resonate with audiences because they let viewers connect to the content subject or creator. 

These posts can range from something simple like a grocery store trip to more involved multipart storytimes. Since this style is so popular, it proves that you don’t need flashy gimmicks to grab people's attention. As long as you can connect emotionally with your audience, they’ll watch your uploads. 

Inspirational Content

From a rousing speech to a simple quote with background music, inspirational content frequently generates significant engagement on TikTok.

Some posts share stories of people who overcame challenges and achieved incredible accomplishments. Others celebrate positive experiences or encourage viewers to support a cause. Ultimately, this type of content aims to motivate viewers to improve their own or others’ lives. 

5 TikTok Video Ideas

If your TikTok drafts folder is full and you need to figure out what to do next, you’re in the right place. Check out these five TikTok ideas for beginner and experienced creators alike. 

1. Do a TikTok Challenge

If you’ve spent time on the app, you’ve seen at least one challenge video. While dances are the most common format, other viral themes include lip-sync battles and filter-based games. 

You can browse trending videos on the Challenges page for ideas or research popular posts on the Discover page. Alternatively, create your own challenge and try to start a new viral craze.

Pro tip: To promote your new challenge, create a unique hashtag and encourage people to include it in their own posts. 

2. Make a “Day-in-the-Life” Vlog

Lifestyle content varies from relatable cleaning posts to inspiring videos that show off the creator’s “picture-perfect” life. Day-in-the-life vlogs fall into the lifestyle niche, showing off regular routines from the creator’s point of view. 

Most of these videos use a chronological format, beginning when the creator wakes up and ending when they go to bed. You can add your own twist to this format, like showing your typical day at work. 

This is a great niche to break into because your posts will appeal to a wide variety of viewers. Either folks will find your routines relatable and follow you for tips, or they’ll see a unique lifestyle that interests them. Whether you’re a chef living in New York City or a homesteader from Alaska, mini vlogs can be a great way to connect with your audience.

Pro tip: Use natural lighting and numerous angles to keep your content visually engaging. 

3. Share a Recipe

Many people enjoy watching others make food nearly as much as they like eating it. Even if you don’t run a food-centered channel, sharing recipes is a fun way to create content for TikTok. 

For example, you could cook a favorite family recipe, which allows you to share more about yourself and your ancestry. Alternatively, you could try out a viral cooking hack or put a new twist on a classic recipe. 

Pro tip: Don’t underestimate the power of sound in cooking videos. Tearing crunchy bread or frying a steak can produce satisfying sounds that are perfect for ASMR enthusiasts. 

4. Demo a Workout

Exercise routines that work for one person may not work for another. As a result, the TikTok fitness space has incredible diversity, with various creators posting videos about their favorite workout tips and tricks. 

Whether or not you’re a fitness fanatic, a workout demonstration is a great way to share your health journey with viewers. Plan a workout and film yourself performing your routine, stopping periodically to explain what you’re doing and why it’s beneficial. 

Pro tip: If you film in a gym, ask management for approval and let others in your area know you’re recording. It’s essential to respect others' space and privacy when making content in public.

5. Review a Product

Many people seek product recommendations from regular people, as these posts feel more genuine than curated ads from big brands. With so many products and services available online, there’s also no shortage of user-generated reviews on TikTok. 

The best product reviews cover product price, quality, and features in a captivating way. Shoppers appreciate transparency, so keep your opinions honest and be upfront if your video is about a sponsored product. 

Pro tip: Consider comparing similar products’ features so viewers can pick the one that suits their needs best. Or, create a tier list where you rank items within the same category. 

Top Tips for Making Your TikTok Videos Go Viral

While going viral is never guaranteed, a few simple TikTok tips and tricks can help, which we’ll explore below. 

Edit Videos With Captions

Coming up with TikTok video ideas is only half the battle — once you finish filming, you still need to polish your footage so it’s ready to post. With Captions, you can use AI tools to edit videos in just a few clicks. 

Simply import your video into our TikTok Video Editor, choose a preset style template, and let AI handle the rest. The platform will analyze your footage and apply changes that match your preferred branding. Whether you want to insert AI-generated music or transcribe your dialogue into accurate subtitles, Captions can help.

Use Trending Music and Hashtags

Hashtags are keywords and phrases related to the video’s content. They help both the algorithm and users search for videos easily. Adding trending TikTok hashtags to your posts helps increase visibility by allowing you to jump in on trends and join a community of other creators. 

Focus on new hashtags since fewer videos will use them at the start. This helps your content rank higher in search results because there’s less competition. 

Similar to hashtags, adding trending music to your videos is a strong search engine optimization strategy that can boost your visibility. The TikTok algorithm recognizes which songs are trending and may push posts with popular music higher in search results.

Keep Videos Concise

While TikTok allows videos to be several minutes long, shorter clips typically perform better than longer ones. In general, the best way to increase interest and engagement is to keep clips between 15 and 60 seconds. To speed up the content creation process, consider chopping up longer clips into several shorter ones.

Encourage Audience Interaction

Likes, comments, and shares are the primary metrics for measuring TikTok engagement. The more interactions your videos get, the more TikTok will push your content to other users. This snowballs your views and increases your chances of going viral. 

One of the easiest ways to encourage interaction is by asking your audience questions they can answer in the comments. Reply to followers to keep the conversation rolling, and consider doing TikTok live streams or using the Q&A feature to connect with your fans further.

Pro tip: Post TikToks when your audience is most likely to be on the app. If your upload appears when people are already online, they’re more likely to engage with it.

Make Your TikTok Videos Viral With Captions

TikTok rewards creative, high-quality content with increased visibility. By using the tips and tricks above, you drastically improve your odds of growing your audience. 

Now that you have some great ideas, you need the right tools to help realize your vision, which is where Captions comes in. Our TikTok Video Editor has everything you need to create captivating videos. Use AI to trim clips, add music, and apply transitions to your videos in just a few clicks. 

Try Captions to create high-quality TikToks in minutes — no editing skills required.