10 Video Marketing Trends You Can't Ignore

As a content creator, staying on top of video marketing trends is the best way to adapt to viewers’ preferences and demands. This marketing style lets you tell engaging stories, demonstrate products, and connect with your audience on an emotional level. Plus, videos can be easily adapted for different platforms, helping you reach people wherever they are.

In this article, we’ll explore the main reasons why video marketing is important for your content strategy and highlight the latest trends you can take advantage of.

Why Is Video Marketing Important?

Here are the main reasons to use the power of video marketing to improve your content strategy.

Greater Conversions and Engagement

Videos can show your products in action, giving potential customers a clear idea of what to expect. This openness builds trust, making viewers more likely to become paying customers.

Plus, adding interactive elements like polls or questions can get followers involved, turning passive watching into active participation. This increases conversions and creates a sense of community around your brand, making your audience feel valued and connected.

Improved Awareness

Videos allow you to tell your brand’s story in a personal and authentic way. Through compelling visuals and stories, you can create posts that resonate with your followers, helping them remember your branding. Whether you’re showcasing your mission, values, or the people behind your product, videos build a strong emotional connection and leave a lasting impression.

Higher Versatility Across Platforms

It’s easy to repurpose marketing videos for various platforms, which increases your reach. For instance, you can adapt longer YouTube product reviews into bite-sized clips for platforms like TikTok and Instagram. This flexibility means you can tailor your message for different audiences without starting from scratch each time.

10 Top Video Marketing Trends

If you’re ready to add video content to your marketing strategy, check out the following 10 trends to inspire your posts. 

1. Short-Form, Vertical Videos

Short-form, vertical videos last under 60 seconds and have a vertical aspect ratio that looks best on smartphones. These bits of digestible content are best for platforms like YouTube Shorts, TikTok, and Instagram Reels. 

Common types of ads you’ll see in this style include: 

• Unboxing videos — These clips show influencers or customers opening products for the first time and sharing their initial impressions.
• How-to tutorials — In short-form content, how-tos feature brief instructions on how to use a product.
• Before-and-after transformations — Particularly popular with beauty or cleaning products, before-and-after posts show off how effective a product is.

2. User-Generated Content

User-generated content (UGC) is any content real customers create about a brand’s offerings. These posts typically have an authentic tone that appeals to users. Some of these videos may appear naturally from customers, or you can hire a UGC creator and send them a product to review.

For example, if you make nail polish, you could send your new line to a UGC creator and have them post a swatch of each color. They can share their honest reaction on their account and tag you in the video, which will direct their followers to check out your page for more information. 

3. Videos With Captions and Subtitles

Videos include captions or subtitles to describe what people in the video say or provide context, allowing viewers to understand the content without sound.

Both open and closed captions make your content accessible to more viewers, including those who are hard of hearing and non-native speakers.

With Captions, AI can automatically transcribe your videos, so you can easily add subtitles to each post.

4. AI Video Productions

AI can automate parts of the video production process, such as scriptwriting, sound editing, and visual effects. This reduces the time and money needed to create high-quality content. In turn, you can scale production and make different videos for niche audience segments and platforms.

One of the newest trends involves using AI avatars to star in your videos. Using Captions, you can choose from a cast of premade avatars or generate a personalized AI Twin to become your brand ambassador.

5. Live Videos

Live videos broadcast in real time on platforms like Instagram, YouTube, and Facebook. Since live streams are unscripted, they’re a great way to share transparent, unfiltered information about your product, which builds trust.

Viewers can ask questions, chat, or react to the stream, making it easy for creators to interact with audiences. Plus, these comments and reactions are invaluable instant feedback you can use to better align with your audience.

6. Behind-The-Scenes Content

This content gives audiences a look at what goes on inside a brand, showing the people and processes that make it unique. By sharing the hard work and creativity involved in a product's life cycle, this marketing strategy creates a personal connection with viewers and builds trust.

For example, a soap maker might show the entire process of creating a new bar, from choosing a scent to building a design. This highlights the care that goes into each product, encouraging people to buy them.

7. Product Videos

Product videos showcase the benefits of a particular item or service. This lets sellers connect with customers, tell their brand stories, and demo offerings. One great strategy when filming these posts is to review previous videos for viewers’ questions about how the product works. You can then respond to that comment and show how the item behaves in a real-world scenario. 

Say you make a handmade wooden toy and see that viewers frequently ask about its durability. In your next video, you can take the toy outside and show a child playing with it. To show how strong it is, you can drop it onto grass or concrete.

8. Long-Form Videos

Long-form videos are longer than 10 minutes and give you time to explore topics more in-depth. While making long-form content may require more time and money than short-form videos, it’s a great way to attract viewers who are genuinely interested in a topic. For example, you can make tutorial videos or full-length product demonstrations.

These posts are also worth the investment because you can repurpose long-form content into shorter videos for multiple platforms. For example, if you record a long YouTube tutorial, break it into quick steps for your Instagram Reels.

9. Real People on Camera

Real people on camera are your team members, friends, and associates rather than professional actors or scripted personas. A content creator discussing their mission or vision for their content is also an example of a real person on camera.

Generally, viewers tend to trust ordinary people more than actors. Using relatable people makes your content appear genuine and encourages the audience to connect with you.

10. AR and VR Videos

Augmented reality (AR) and virtual reality (VR) videos use digital technologies to create simulations. AR overlays digital elements in the real world, and VR puts viewers into a totally virtual environment. 

In a marketing post, AR could show people how a piece of furniture would look in their home before they buy it. Meanwhile, you could use VR to host a virtual fashion show highlighting your hand-sewn dresses. However you decide to use these technologies, they’re an exciting way for viewers to connect with your brand. 

Level up Your Video Content With Captions

Following video marketing trends is one of the best ways to capture leads and generate higher engagement rates. However, these methods won’t have an impact unless you create high-quality, well-edited content. 

That’s where Captions come in. Whether you want to create viral videos or boost your online presence, Captions’ tools will help. Features like automatic captioning and AI-generated avatars let you create studio-grade videos highlighting your products.