What’s BookTok? How To Succeed as a Creator

If you've seen TikTok videos where people talk about books and share their favorite reads, you've already stumbled into the world of BookTok. Whether you’re looking for recommendations or want to create content, BookTok is a fun place to connect with fellow readers and share your thoughts.

In this article, we'll explore what BookTok is and how you can get involved. We’ll also share some recommendations trending in the community.

What’s BookTok on TikTok?

BookTok is a segment of TikTok dedicated to sharing the love of reading. This fast-growing community of literary lovers is changing how readers discover new titles, and it's become a powerful influence on book sales. Authors and readers create detailed book reviews, discuss literary themes, and take part in book-related challenges. 

If you're aiming to become a BookTok influencer, check out these tips to help you grow and engage your audience.

How To Join BookTok as a Creator

Ready to join the fun? Here's how to create content and become part of the BookTok community.

Create Engaging Content

BookTok is all about making entertaining and creative videos. To get started, here are some content ideas:

• Book reviews — Share your honest thoughts on the books you're reading. Talk about the plot, characters, and what you liked or didn't like.
• To-be-read lists — Create a video showcasing your reading list and tell viewers why you're excited about each item.
• Bookstore hauls — Show off your recent shopping finds and explain what drew you to those titles.
• Book reactions — Share your reactions to plot twists, emotional moments, and surprises in the books you're reading.

If you need inspiration for creating book-related content, check out these YouTube video ideas that can be adapted for BookTok!

Join Book-Related Challenges

BookTok challenges are a fun way to get noticed and join the community. Popular challenges include:

• 30-second book reviews — Summarize a book in just 30 seconds, hitting on the main points and giving your overall rating.
• Book vs. movie — Compare a book to its movie adaptation and share which one you prefer.
• Aesthetic reading videos — Create videos that show off your book collection, cozy reading spot, or book-inspired outfits. 

Participating in social media challenges can boost your content’s visibility by encouraging interaction with the community and inspiring creativity, giving your videos more traction. It's a fun way to boost likes, views, and comments while also helping your content stand out.

To keep building your audience as a creator, learn how to get more followers on TikTok.

Use Popular BookTok Hashtags

Hashtags are crucial on TikTok to help people discover your content. Here are several popular ones:

• #BookTok
• #BookRecommendations
• #TBRList
• #BookReview
• #MustReadBooks

Keep an eye on BookTok trends. If a book or genre is buzzing, create content around it to attract more viewers and increase your chances of landing on TikTok's For You Page.

Top 4 Books Trending on BookTok

BookTok has the power to turn recommended books into bestsellers, with many readers relying on the community for their next pick. Here are four top reads that gained popularity through BookTok recommendations.

1. The House of Flame and Shadow by Sarah J. Maas (2023)

Sarah J. Maas has captured readers' hearts with her blend of fantasy, romance, and action. The House of Flame and Shadow is the third in her Crescent City series. It's been a hit on BookTok because of its world-building, complex characters, and emotional intensity. If you're into fantasy with a bit of romance, check this one out.

2. Demon Copperhead by Barbara Kingsolver (2022)

Inspired by David Copperfield, this Southern-set coming-of-age novel tells a moving story of survival. Demon Copperhead has resonated with audiences on BookTok for its emotional depth and powerful narrative, making it a must-read for those who love character-driven stories.

3. The Starless Sea by Erin Morgenstern (2019)

Erin Morgenstern's The Starless Sea is a beautifully written fantasy novel that celebrates the magic of storytelling. Told through multiple perspectives, the tale takes readers on a journey to different worlds and portrays rich characters and enchanting adventures. This book highlights how stories can act as gateways to new experiences and reveal deeper truths about life. With its enchanting world and imaginative plot, it has captured the attention of many readers on BookTok. If you love getting lost in fantasy worlds, this one's for you.

4. Project Hail Mary by Andy Weir (2021)

Project Hail Mary is a science-fiction gem from the author of The Martian that follows a lone astronaut's mission to save humanity. What sets this book apart is its perfect mix of humor, suspense, and a gripping plot that remains highly approachable and engaging for all readers. Even if you're not usually into science fiction, this book is an exciting and accessible read anyone can enjoy.

Create the Best BookTok Videos With Captions

Whether you're searching for your next beach read or trying to grow your own audience, BookTok is a fantastic community to join. It's all about sharing your passion for reading and engaging with others in fun and creative ways. But to really shine on the platform, you need to create compelling, original content. That’s where Captions comes in. 

Captions' intuitive AI editing tools let you create professional-quality videos in minutes. Effortlessly add subtitles and tailor your content to connect with fellow readers. You can even organize your content with TikTok playlists to engage your audience more effectively.

FAQs

Why Is BookTok So Popular?

BookTok makes reading social and fun. It's not just about books — it's about creating a community where people share their love for reading, give recommendations, and start discussions. This mix of social interaction and book culture is what makes BookTok so popular.

How Do I Get Started on BookTok?

Get involved on BookTok by interacting with book-related content on TikTok, following some BookTok creators, and posting videos about the books you love. Use hashtags like #BookTok to reach a broader audience. 

For more on growing your BookTok presence, consider exploring how to get more views on TikTok and learning about TikTok metrics to track your performance.

Is BookTok a Separate App?

No, BookTok isn't a separate app — it's a community formed on the TikTok platform. You can find BookTok content by searching relevant hashtags and following creators who regularly talk about reading.