Instagram hashtag
generator

Create relevant tags to promote your content with Captions’ Instagram hashtag generator. You can save time on editing and promotion, focusing instead on reaching your audience and attracting followers. Give your videos an attention boost in just a few clicks. 

Create relevant tags to promote your content with Captions’ Instagram hashtag generator. You can save time on editing and promotion, focusing instead on reaching your audience and attracting followers. Give your videos an attention boost in just a few clicks. 

A smiling man using a smartphone with suggested hashtags displayed.A smiling man using a smartphone with suggested hashtags displayed.

Find the right hashtags
for every post

Find the right hashtags
for every post

Captions’ Instagram hashtag generator makes promoting your video content easier than ever. With AI-generated tags, you can be sure you’ll reach the right audience and find new viewers worldwide. Create and adjust tags in seconds — no experience required.

An Instagram story showing hashtags “#citylights” and “#glow” on a vibrant photo

Discover trending hashtags to boost your inspiration

Finding the perfect hashtag for your content is now easier than ever with Captions’ AI-powered tool. You can effortlessly generate unlimited, customized tags that align with your brand, audience, and content. Captions’ intuitive generator helps you quickly create relevant and engaging hashtags to promote your videos effectively and increase visibility. If the initial suggestions don’t fit your needs, you can keep producing fresh options until you find the perfect match. Whether you’re launching an Instagram giveaway, promoting a new product, or boosting engagement on a post, the hashtag generator provides targeted, high-impact tags designed to maximize your reach and impact.

Reduce time spent tagging and improve your efficiency

Captions makes it easy to find trending hashtags for Instagram, saving you time on editing so you can create new videos, collaborate with other creators, and market your content. If you can’t find the right words to promote your video, don’t waste effort browsing the web — Captions can automatically create tags related to your content and brand, relieving your writer’s block and streamlining your editing process. Create numerous hashtags based on the most relevant keywords from a single video. Simply upload your content to Captions and watch as AI generates tags for your Instagram reels, posts, or stories in seconds.

An instagram story displaying hashtags.
A reel post with hashtags and various Instagram engagement symbols.

Reach the right audience and increase engagement

Captions’ AI hashtag generator can create clever and catchy tags designed to reach your target audience and boost engagement. Like a well-crafted Instagram caption, engaging tags evoke emotion, tell a story, and help define your brand’s voice. Effective hashtags also improve your social media posts’ visibility, allowing you to reach more viewers, attract new followers, and increase your chances of going viral. Captions automatically generates trending hashtags based on your content keywords, ensuring you use the most effective tags for your video. Simply choose your favorite tags and watch as your post gains more likes, comments, shares, and saves, helping you grow your online presence.

How to use Instagram hashtag
generator in three steps

An upload interface showing a video file named “My_video.mp4” with a thumbnail preview.

Upload your video

Import or upload your video to Captions. Then edit the clips until you’re satisfied with the footage you want to post to Instagram.

Social media planning tool showing connected Instagram, TikTok, and LinkedIn accounts with a “Generate my plan” button.

Create your hashtag

Navigate to the project tab and click “prepare social post.” Choose “generate and copy a description and hashtags” to prompt the AI to generate tags.

Smiling woman using a smartphone with video editing and hashtag options displayed.

Edit and save

Review the AI-generated hashtags and make adjustments as necessary. Choose your favorites, save the edited video to your device, and post your content to Instagram.

Get the right tags

Get Started
Get Started
An Instagram post with various hashtags.

Increase post discoverability

If you’re a part-time creator, you’ll need a refined search engine optimization (SEO) strategy to help your videos stand out. AI-generated hashtags improve your content visibility by helping search algorithms find and rank your videos. Improved SEO means your videos will appear higher in search results, making it easier for people to find them. By leveraging several distinct hashtags relevant to your content, you maximize your content discoverability and reach new viewers.

Create attention-grabbing Reels

With so much content for audiences to take in, quickly grabbing viewers’ interest is incredibly important. When used correctly, a well-placed hashtag or two can grab more attention than a wall of text. You can tag popular songs or artist names when you add music to your videos to piggyback on trends. Choose funny or memorable tags whenever possible. Tags that evoke strong emotions or quickly tell a story are best, as they help viewers instantly relate to your content.

Maximize engagement

Your primary goal as a creator should be to maximize viewer engagement with your content. Getting more likes, shares, and comments on your videos increases your reach, leading to more views. In addition to increasing engagement through enhanced discoverability, hashtags also make your content more accessible. When you add text to videos, you help people who are hard of hearing and viewers watching videos in public better understand your content, making them more likely to engage.

Frequently asked questions

FAQ

How do I find the best hashtags for Instagram posts?

Until recently, creators primarily conducted keyword research to find the best hashtags for an Instagram post. For example, you can use the Instagram search function to find tags with significant usage or check out the Instagram Explore Page to find trendy tags. Many websites categorize videos using hashtag lists, and you can also follow relevant hashtags.

AI-generated hashtags do the hard part for you by researching and finding trending hashtags related to your content.

Can hashtags increase my engagement on Instagram?

Yes! When used appropriately, hashtags can significantly increase engagement on your Instagram posts. Relevant tags complement your post by increasing discoverability, drawing attention to keywords, and synthesizing video narratives into bite-sized text. Adding trending hashtags allows you to capitalize on viral challenges or topics, while encouraging followers to use your unique hashtags helps build brand visibility and loyalty. You can also create custom hashtags that viewers associate with your content — if a video goes viral, your custom tag may also gain popularity, creating positive feedback that drives more traffic and engagement.

How many hashtags should I use for optimal reach?

There’s no set number of hashtags you should use to optimize your reach on Instagram. Typically, it’s good to use up to 30 tags if your goal is to maximize reach. However, using too many tags can have downsides — excessive hashtags make posts look cluttered, which diminishes engagement. In general, using between five and 15 hashtags balances reach and engagement while keeping posts looking clean and polished. Ultimately, you should try different hashtag combinations and numbers to see what works best for your content.

Are hashtags effective for Instagram Stories and Reels?

While hashtags can benefit all social media content, you may see different results when you use tags on Instagram Stories as opposed to Reels. For example, you may get excellent visibility using tags on a Reel but less engagement using the same tags on a Story. This difference lies in the algorithms that generate search results and the content volume using those tags. That said, this shouldn’t dissuade you from using tags on your Instagram content, as even one tag is better than none. When you use relevant tags, you’ll nearly always see greater reach and engagement.

Is there a way to automate hashtag selection on Instagram?

Yes — Instagram’s autocomplete feature allows you to automate hashtag selection. When you type in the hashtag symbol on a post, Instagram will automatically suggest tags based on the first few letters after the tag symbol and the keywords in your caption. Once you use a hashtag, Instagram will save it so you can quickly add it to future content. Autocomplete also works in the Instagram Search feature, suggesting relevant hashtags similar to the text you type in the search bar.

Can Captions suggest hashtags for specific topics?

Captions’ AI-powered hashtag generator makes it easy to create hashtags tailored to your specific brand or niche. Whether you're sharing travel vlogs, fitness tips, fashion inspiration, or tech updates, the tool generates customized tags that align with your content and audience. Captions’ intuitive system analyzes your keywords and provides relevant, high-impact hashtags to boost your visibility and engagement. If the first set doesn’t fit your needs, you can generate new suggestions until you find the perfect match. Whether you’re promoting a product, launching an Instagram giveaway, or increasing engagement on a post, Captions ensures your hashtags are optimized for maximum reach.

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