Video
maker

Generate high-quality videos and speed up the editing process with Captions’ AI video maker.

Generate high-quality videos and speed up the editing process with Captions’ AI video maker.

A split video frame showing a creator with two different video editing templates.A split video frame showing a creator with two different video editing templates.

Create videos
you’re proud to share

Create videos
you’re proud to share

Increase your content production

Automate time-consuming tasks like trimming clips, adding transitions, and generating captions with AI to speed up your content creation process. Captions lets you produce high-quality videos quickly with powerful AI tools, so you can share more in less time to keep audiences engaged.

Tailor to your style

Use customizable templates and smart editing tools to tweak visuals, audio, and pacing, matching your vision and brand. With the Captions editor, you can customize all aspects of your video to fit your brand. From subtitle fonts and colors, to music, transitions, and more – your video will always be uniquely yours and something you’re proud to share.

Deliver high-quality videos every time

Professional, high-quality videos are just a click away with Captions. With AI-powered tools and features, you can create videos you never thought possible and save time doing it. Remove unwanted background noise, create realistic digital avatars, and upgrade your audio quality for polished, high-quality videos.

A video frame of a creator with an overlay box showing a percentage and the text “Applying AI Edits.”

How to edit videos
in three steps

Uploading an MP4 video to a platform.

Create

Start by uploading your unedited video to the Captions app. If you don’t want to film or be behind the camera, you can also generate an entire video just from a prompt. Select one of our AI Creators and paste in a prompt or script. Watch as your video is generated for you at the click of a button.

A selection screen with three video formats, and a mouse clicking on the preferred option.

Edit

Whether uploading your own video, or generating one from within the Captions app, you can edit it to fit your preferences. There are plenty of customizable options to add effects, transitions, sound effects, and more to create a video you’re proud to share. You can even translate or dub your video into different languages if you want to reach even larger audiences.

 Export configurations recommendation over the Export to camera roll button.

Export

When you’re happy with your edited content, export and share it. You can post the video on multiple social media channels platforms to maximize engagement across your channels.

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Frequently asked questions

FAQ

What’s the best video maker?

Captions stands out as the best online video maker. Its AI-powered tools let you automate video production, including editing, captioning, and adding music.

Captions’ real-time AI editing saves you hours of manual work and streamlines complex tasks, letting you create engaging footage and short-form clips ideal for platforms like YouTube Shorts, TikTok, and Instagram Reels.

The platform doesn’t have a steep learning curve, so it’s great for beginners. Captions’ AI Creator produces professional-looking video clips quickly, letting you scale your content and, in turn, your audience.

What’s a good video length?

The ideal video length depends on the platform you’re sharing it on. For TikTok and Instagram, which promote short formats, 15–30 seconds is a good length.

Other platforms favor longer videos, such as:

  • 15–45 seconds for X
  • 1–2 minutes for Facebook and LinkedIn
  • 2–10 minutes for YouTube

People tend to lose interest the longer a video goes on. While not everyone drops off after a certain point, longer videos might not get as many likes or shares.

That said, as you build authority on platforms like YouTube, your audience will likely stick around for longer clips. As a rule of thumb, keep your videos concise while still getting your message across.

How can I make my videos more engaging?

To boost video engagement, first identify who you’re trying to reach. Once you understand what your target audience wants, you’ll have a better sense of what might perform best.

Engagement increases when viewers are emotionally invested. To add depth to your video clips, consider sharing personal experiences and meaningful interactions to build trust and confidence in viewers.

Adding striking visuals also helps increase engagement. When using a video editor, include animations, motion graphics, and dynamic transitions to captivate your audience. 

Interact with your viewers regularly, and don’t ignore comments and questions — they’re a great source of feedback for your content strategy.

Captions’ online video creator can also help increase accessibility by adding captions and subtitles, which is crucial to reaching a wide audience.

How do I measure the success of my videos?

You can use metrics like view counts to measure content success. Just note that not all platforms count views unless people spend a particular amount of time watching your content. For example, on YouTube, someone needs to spend at least 30 seconds watching for their view to count.

Another way to measure performance is by evaluating video completion rates, which show whether viewers drop off before the video ends. This data can tell you if your content is valuable, interesting, and useful enough to keep viewers watching.

Click-through rates (CTRs) also indicate success. They show how many people click on a particular link or call to action compared to the numbers of views you receive. High CTRs mean audiences understand and relate to your message — they’re enjoying the content and checking out more.

Finally, conversion rates show the percentage of viewers who watched your video and performed a desired action, such as downloading content or making a purchase. These rates tell you how effective your work is at attracting viewers and moving them through the funnel.

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