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Real estate is one of the most video-driven industries on the internet listings with video generate far more inquiries than photo-only listings, and buyers expect to tour properties before they ever set foot inside. Most agents don’t have the time or budget for a production crew, which is exactly what Captions is built for.

Why real estate agents use Captions

Video is now table stakes for listing visibility, but the production bottleneck is real. Captions removes it. You can film a walkthrough on your phone, import it, and have a polished listing video with captions, music, and transitions ready to post in under five minutes no editor, no production schedule. Beyond listings, agents use Captions for market update videos, neighborhood guides, and personal branding content. The result is a consistent publishing cadence that keeps you visible to buyers and sellers in your market without eating your whole day. Real estate is one of the most video-driven niches among Captions users, and agents who publish regularly report stronger inbound leads and faster listing momentum.

Features that matter most

Property Video Maker

A dedicated tool built specifically for real estate video. The fastest way to turn raw property footage into a shareable listing video.

Camera & Teleprompter

Record property walkthroughs with your script scrolling on screen. Deliver your talking points smoothly while you walk through the space.

AI Edit

Automatically turn a raw walkthrough clip into a polished listing video captions, music, transitions, and cuts applied in one step.

B-roll & Media Overlays

Layer listing photos, floor plans, or neighborhood shots over your video to give buyers a complete picture of the property.

Denoise

Outdoor recordings pick up wind, traffic, and street noise. Denoise removes it automatically so your audio sounds professional.

AI Dubbing

Reach Spanish-speaking buyers a major market in most US cities with a fully dubbed version of your listing video in one click.

A typical workflow

1

Film on-site

Visit the property and record 2–3 clips on your phone using the Captions Camera. Use the teleprompter to deliver your key talking points price, square footage, standout features while you walk through the space.
2

Import and apply AI Edit

Open your clips in Captions and apply AI Edit. Choose a clean, professional style like Byline or Blueprint. Captions will add captions, background music, and transitions automatically.
3

Add listing photos as B-roll

Import your MLS listing photos and drop them in as B-roll overlays. Use them to show rooms you didn’t film, highlight the floor plan, or add exterior shots.
4

Add a text overlay with listing details

Drop in a text overlay with the property address, price, and key specs (beds/baths, square footage) so viewers get the essentials at a glance while scrolling.
5

Review captions

Run a quick check on the auto-generated captions street names and neighborhood names sometimes need a small correction.
6

Export and publish

Export and post to Instagram Reels, TikTok, and your listing page. If you need a version for Spanish-speaking buyers, use AI Dubbing before exporting.

Tips for real estate agents

  • Film in portrait for social, landscape for your website. Shoot in portrait (9:16) for Instagram Reels and TikTok, and in landscape (16:9) for embedding on your listing page or email. You can use the same walkthrough footage for both with a quick crop.
  • Keep listing videos under 60 seconds for social. Attention drops sharply after that. Save the full walkthrough for your listing page use a 45–60 second highlight reel for Reels and TikTok.
  • Record a separate 15-second “just listed” clip for Stories. A quick, energetic clip announcing the new listing performs well in Stories format. Film it right after the walkthrough while you’re still on-site.
  • Captions are non-negotiable. Most people scroll social without sound, especially in professional contexts. Auto-captions ensure your price, location, and key features register even when the video is muted.
  • Publish market updates weekly to stay top of mind. A 60-second video covering local market stats keeps your audience engaged between listings and positions you as the local expert.

Go deeper

AI Edit workflow guide

Step-by-step guide to getting the best results from AI Edit.

Camera & Teleprompter

How to record in-app with the scrolling teleprompter.

B-roll & Media overlays

How to import and place photos, videos, and GIFs over your footage.

Dub your video

How to create a dubbed version of your listing video in Spanish or any of 28+ languages.
Last modified on April 20, 2026