12 Best AI Marketing Tools To Try

AI marketing tools can help you make high-quality content with less effort, from automating manual tasks to changing minor creative details. Tasks like studying audience metrics or making original soundtracks take a fraction of the time with AI. 

With the right tools, you can focus on creating better content while AI does the heavy lifting in the background. Read on to learn more about the best AI tools for marketing and content and how to use them.

What’s an AI Marketing Tool?

AI-powered marketing tools use machine learning (ML) and natural language processing (NLP) to generate everything from brand logos to video ads. For content creators, this means less manual work and more time engaging their audience through valuable and entertaining content.

For example, an AI video editor can automatically cut clips, while an AI analytics tool can predict which posts will perform well based on past metrics. Many of these tools integrate with existing platforms, so you can instantly add them to your current marketing strategy and let AI make data-driven decisions without extra effort.

12 Best AI Marketing Tools for Content Creators

Whether you're a business owner or content creator, here are 12 popular AI marketing tools to try.

1. Captions

Captions is an all-in-one AI platform that offers a full suite of editing and AI generation tools. These features speed up the content creation process tenfold, and with Captions, you won't need expensive crews, equipment, or technical expertise to promote your work.

Here are a few of our features that support your marketing plans:

• AI Video Editor — Automate video editing with intelligent cuts, subtitles, and effects. All you have to do is upload your footage and let AI handle the rest.
• AI Ad Generator — You can create long and short-form video advertisements by entering text prompts or asking Captions to generate a script.
• Online AI Voice Clone — Replicate your own voice for consistent narration across multiple videos and platforms.
• Auto Subtitle Generator — Make your videos more accessible by automatically generating captions in multiple languages.
• Repurpose AI — Pull highlights from long-form videos to share across social media platforms like TikTok, YouTube Shorts, and Instagram Reels.

Captions speeds up video production, which is especially valuable when reacting to current trends or promoting time-sensitive campaigns. 

For example, you can record a quick testimonial or product demo, use the AI Video Editor to clean up the footage, and add subtitles with one tap. Then, turn the same video into multiple versions using Repurpose AI. 

Within minutes, you've created a complete content package for TikTok, Reels, and YouTube Shorts.

2. Dall-E

DALL-E 3 is an AI image generator that creates custom visuals from text prompts, giving you high-resolution images in seconds. For instance, it creates YouTube thumbnails, social media graphics, or unique branding elements. You can access the platform through Captions, meaning you don't need design experience. Describe what you want, and AI does the rest.

In short-form video, the first frame typically determines whether people keep watching or scrolling. Use DALL-E 3 inside Captions to generate bold cover images or background visuals that help your video stand out. 

Imagine you're promoting a new product drop. Use DALL-E to create a stylized image like "a glowing pair of wireless earbuds levitating against a neon purple background" for your opening shot. That image can hook viewers immediately — and set the tone for the rest of your ad.

3. Luma

Luma AI is an AI video generator that creates realistic 3D videos with lifelike motion, dynamic lighting, and detailed environments based on user prompts. Just enter your description, and AI will produce the results.

As an AI content marketing tool, Luma can turn product images into promotional videos or ad campaigns. You can use Luma directly within Captions and pair it with the AI Video Script Generator to create commercials with interesting storylines.

Luma is perfect if you need cinematic visuals but don't have a camera crew. Inside Captions, you can generate 3D-style product shots or branded scenes in seconds — ideal for intros, transitions, or Reel-length ads.

For instance, enter a prompt like "a luxury perfume bottle spinning in slow motion with gold particles floating around it," and Luma will bring it to life. Then, add a voiceover with Captions' AI Voice Clone and export to upload across social media.

4. FeedHive

FeedHive is an AI social media management platform. It automates processes like content planning, scheduling, and optimization. Additionally, its content recycling feature updates old posts automatically, so you can maintain an online presence without publishing repetitive content. 

You can pair FeedHive with Captions to customize posts to specific platforms. Say you use Captions to generate a batch of short-form videos, like customer testimonials or product explainers. Then, you can schedule and recycle them in FeedHive based on real-time engagement. This helps your best videos reach more people without extra work.

5. ChatGPT

Made by tech company OpenAI, ChatGPT is a versatile AI chatbot that can help you brainstorm ideas, generate social media captions, or create creative ad copy for marketing campaigns. It has human-like responses with context awareness, so it remembers what you said during a single chat session and improves its output as you talk.

ChatGPT lets you quickly generate dozens of hook ideas, CTA variations, or headline options for your short-form videos. For example, ask ChatGPT to write “five 10-second product ad scripts for a new eco-friendly water bottle” — then plug your favorite directly into Captions. Add a cloned voiceover, background music, and subtitles, and you have a week’s worth of content ready to go.

6. ElevenLabs

ElevenLabs is an AI voice generator tool that creates natural-sounding narration with minimal effort. Instead of spending hours recording and editing, you can select from a huge library of AI-generated actors and have them read your text aloud. Advanced search and filter features also mean you can quickly scan the collection to find the perfect voice for your project.

If you’re making an Instagram Reel to introduce a new service, you can clone your voice in Captions and narrate the benefits without recording a single line. It saves you setup time while keeping your brand voice consistent across every platform. This makes it easy for audiences to associate your voice with your work, making your brand more recognizable over time.

7. Runway

Runway is an AI video creation platform with various editing tools, like text-to-video generation, background removal, and slow-motion effects. Instead of using templates, Runway lets you generate videos from text prompts.

However, the advanced AI features have a steeper learning curve than a tool like Captions. Captions runs the technical processes in the background — all you have to do is enter text prompts or choose one of our many generation tools. With a few taps, you'll have ready-to-publish videos for all your projects.

Combining these platforms lets you create visually rich short-form videos without shooting a frame of footage. For example, you might use Runway to generate a unique text-to-video background, like "a cityscape transforming from day to night in one seamless loop." Then, import it into Captions, add your voiceover, layer on subtitles, and trim it down to under 30 seconds.

8. Cartesia

Cartesia is an AI voice tool that generates lifelike speech for videos, podcasts, and marketing content. Its Sonic 2.0 and Sonic Turbo models produce natural-sounding AI voices in multiple languages. This makes it easy to create voiceovers without hiring talent or recording audio manually.

It also offers offline AI tools, called On-Device models, which let you generate voices without an internet connection. A memory function also tracks your interactions on a specific device.

Cartesia's multilingual voice capabilities are handy for creating global short-form content. Say you're making a product explainer for Instagram and want to localize it for different markets. You can generate voiceovers in multiple languages using Cartesia — then bring them into Captions to match your existing video. Add region-specific subtitles with Captions' Auto Subtitle Generator, and you'll have a fully localized, ready-to-post campaign.

9. Google Veo 2

Google Veo 2 is an advanced AI video generator that creates visuals based on your instructions, producing animations in 2D and 3D.

Veo 2 can be useful when you want to make highly stylized or conceptual short-form content, especially for design, fashion, or tech campaigns. For example, you could prompt Veo 2 to create a looping background for a product launch teaser. Bring that animated clip into Captions, add text overlays, music, and a voiceover, and you’ve got a visually striking short-form video that doesn’t rely on stock footage or live filming.

Unlike standard AI video tools, Veo 2 understands concepts like smooth motion, accurate physics, and artistic styles. However, that doesn't necessarily translate to results, as Veo 2 still struggles to maintain consistent visuals in complex scenes.

10. Udio

Udio is an AI music generator that creates custom soundtracks based on text prompts. For example, you can ask it for "an upbeat track for a product ad" or "a cinematic score for an inspirational marketing video."

With options to remix and edit, Udio gives you complete control over its AI-generated sound, so every result works for your next project. Plus, Captions has a Udio integration, meaning you can create original, royalty-free soundtracks without relying on stock music.

Inside Captions, generate a custom backing track like a "high-energy electronic beat" and drop it directly into your video ad. Whether you're posting on TikTok or YouTube Shorts, your sound will feel unique and on-brand.

11. Jasper AI

Jasper AI is a writing assistant that helps you create text-based marketing content faster. It adapts to style guidelines that you add to its memory. Additionally, Jasper AI uses "brand voice features" to produce blog posts, ad copy, and email campaigns that feel conversational and consistent.

Jasper’s strength is its ability to write sharp, on-brand copy — which translates into snappy video scripts. For example, you can use Jasper to generate three versions of a 15-second script tailored for different audiences (like students, parents, or teachers). Then, plug each script into Captions, pair them with visuals and voiceovers, and test which version performs best on Reels or TikTok. It’s a fast, repeatable way to test messaging and boost video engagement.

Beyond writing, Jasper AI integrates with tools like Grammarly and Surfer SEO to tailor content to search engines. 

12. Grammarly

Grammarly is an AI writing assistant that catches typos, improves sentence structures, and adjusts your tone. Think of it as a second set of eyes, flagging grammar and punctuation mistakes while offering suggestions to improve your text's flow. You can also create a brand style guide within Grammarly to maintain consistency across all your written materials.

If you write a lot of outlines for your content, pair Grammarly with Captions' script generator. Simply describe your video idea to Captions, and the platform will automatically write dialogue for you. Polish the text with Grammarly for a professional-level finish — without the English degree.

How To Use AI Tools With Captions

In addition to its own features, Captions integrates with many of the tools above to help you improve your content production without compromising quality. Here's how to get started:

• Choose your AI tool — Decide what kind of content you need, such as voiceovers, royalty-free music, or video generation. Select from Captions' list of built-in AI tools and integrations to speed up content creation.
• Add your content or prompt — Enter a text prompt describing the type of content you’re looking for. 
• Customize and edit — After AI generates your content, fine-tune the details to match your brand's style. Adjust the subtitles, change the music's tempo, or go back and re-enter text prompts with more detail so the AI produces different results.
• Export and share — Once you're happy with the final output, export your content in high resolution and share it directly on social media or wherever you want to market your AI-generated videos.

Market Your Content with Captions

AI isn’t replacing creativity — it’s amplifying it. While you focus on putting out videos, AI can help you hop on marketing trends without the hassle of planning, filming, and editing. 

With Captions, you get an all-in-one platform that integrates with leading AI tools like Lyria AI, Luma AI, and OpenAI. Choose the type of content you want, and AI delivers it in minutes.

Level up every aspect of your creative process and digital marketing with AI. Try Captions today.