How To Get More Views on Instagram: 8 Winning Tips

A well-crafted social media strategy significantly boosts your IG views and follower counts — and this plan doesn’t have to be complicated. From engaging with your audience to using trending hashtags, following the right tips helps you build an impactful, lasting profile.

Read on to learn how to get more views on Instagram and grow your following.

Instagram Reach, Impressions, and Views: What’s the Difference?

Instagram reach, impressions, and views are all different metrics that tell you how many people see your content. While they sound similar, understanding the differences between these data points helps you analyze your profile’s performance and refine your strategy. Below are the distinctions between the three.

Reach

“Accounts reached” measures the number of unique users who saw your content, not counting repeat viewers. This metric also tracks demographic details like age, gender, and location, helping you understand more about your audience.

While accounts reached tells you how many unique users saw your post, reach rate helps you measure what percentage of your followers actually saw it. It's calculated using this formula:

(Number of accounts reached ÷ total followers) × 100 = Reach rate 

For example, if 1,000 accounts see your post and you have 10,000 followers, your reach rate is 10%. 

A good reach rate depends on your goals, but the best benchmark is your own progress over time. Say your posts typically reach 5% of your followers — you might set a goal to increase that to 10% by the end of the year.

Views

“Views” on Instagram refers to the total number of times your content appears on a screen, even if it’s only for a moment while someone scrolls. If the same person sees your post multiple times, the platform counts each instance separately. This metric applies to all content types, including Reels, livestreams, and carousels.

Instagram also tracks two related metrics:

• Watch time measures how long someone views your video.
• View rate calculates the percentage of viewers who watched your content for at least three seconds.

These insights help you understand not just how often your content appears but also how engaging it is.

Impressions

“Impressions” tracks how many times users see your content, including repeat views from the same person. However, Instagram no longer shows impressions for organic content in the Insights dashboard. Now, this metric is only available for paid ad campaigns, which you can monitor in Meta Ads Manager.

8 Tips To Get More Views on Instagram‍

Here are eight top tips for securing more impressions and views on Instagram.

1. Diversify Your Content

Experimenting with unique content types helps you connect with different users. For instance, some people like quick Stories, while others prefer long videos, so creating both can expand your audience. Different formats also keep your followers engaged and prevent your content from feeling repetitive.

Get the most out of your videos by instantly changing the aspect ratio to fit Reels, feed posts, or carousels while maintaining visual quality and accurate framing.

2. Learn How the Instagram Algorithm Works

The Instagram algorithm is complex and constantly changing, directly impacting your profile’s visibility. It decides what to display on each user’s feed based on their interactions and your post’s popularity, so learning its intricacies is vital. 

For a solid start, commit to a consistent posting schedule — the more regularly you share, the better. Build a simple content calendar, upload at peak engagement times, and make sure your content is relevant to your brand.

3. Engage With Your Audience

Connecting with your audience is an effective long-term growth strategy. Rather than chasing likes and views, focus on building relationships to establish a loyal audience. Ask for viewers’ opinions and actively reply to comments and DMs. 

Another option is posting polls asking your audience what type of content they enjoy most. This shows that you value their input and make them feel involved in the creative process. When followers see their preferences reflected in your content, they’re more likely to engage and support your posts. 

4. Use Trending Hashtags Strategically

Hashtags are one of the factors Instagram’s algorithm considers to understand your content. These keywords also improve discoverability by making your posts appear in relevant searches, helping users find posts that match their interests.

Use the AI Hashtag Generator to automatically add hashtags to your content. These phrases will align with your niche and target audience so you can maximize your reach without the effort.

5. Collaborate With Other Content Creators

Work with influencers in your niche to reach a new audience likely to love your content. Instagram collaborations are mutually beneficial, so most people are more than happy to team up. Try different collab posts, from account takeovers to simultaneous live sessions, and see what you like best.

To find relevant influencers, explore common hashtags in your niche and send them a friendly message. Explain what you have in mind and what you can offer them, and send over a few post ideas.

6. Partner With a Sponsor

Getting sponsored on Instagram helps you make money from your hard work, but it’s more than that — partnerships increase your exposure and spread your content to people interested in the business or brand. Official sponsorships also solidify you as a trusted channel and authority in your niche, building credibility.

Attract brands by using their products in your posts and tagging them in the description. This grabs their attention and demonstrates how well they fit into your channel.

7. Promote User-Generated Content

User-generated content (UGC) refers to posts your audience creates about your brand, and it’s a fantastic way to connect to the community and post more with less work. Encourage UGC by running contests, starting unique challenges, and creating custom hashtags. Don’t forget to share UGC the second you get a few submissions — showcasing these posts is one of the best ways to generate more.

8. Monitor Analytics and Adjust Your Strategy Regularly

To improve your profile’s performance, monitor analytics and make adjustments accordingly. This helps you understand what your audience prefers. For example, if funny videos get the most shares and how-tos get the most comments, you can incorporate both into your regular schedule.

We recommend you check analytics at least weekly, but if you have a lot of channel traffic, it’s best to review them daily.

Drive More Instagram Views With Captions

The best way to secure more views on Instagram is by posting engaging, polished content. Enter Captions, an all-in-one post-production tool that helps you craft better Reels and Stories.

Our Instagram Video Editor adds captions, removes background sounds, and includes royalty-free music to your posts in a few clicks. If you want to promote a new product or service, use the Instagram Ad Maker to instantly generate multiple commercials — just paste a product link, and the AI will take it from there.

Fuel your growth and create a memorable Instagram account with Captions.

FAQ

Why Do I Barely Get Views on Instagram?

Low view counts usually relate to consistency, quality, and engagement. You can increase views and visibility by committing to a regular schedule and producing high-quality videos. It’s also a good idea to actively promote engagement — ask people genuine questions and encourage them to share their opinions in the comments. 

Does Rewatching an Instagram Reel Count as a View?

Yes — Instagram counts each view, even if it’s the same person multiple times. However, this doesn’t increase reach, which only counts unique viewers.

What Does Reach Mean on Instagram?

This term refers to the number of unique viewers who have seen your content. It counts each user a single time, so repeat views don’t affect reach.

How Do I See Views on Instagram?

Here’s how to check your insights on Instagram:

• Go to your profile — Sign in to your account and navigate to your profile’s main page.
• Click “Professional dashboard” — This takes you to your Insights overview.
• Tap “More” — Select “Views,” or choose “Content You Shared” for a specific breakdown.