Using the right hashtag can be the difference between 100 and 10,000 views. It introduces your videos to a broader audience and might put you on new For You pages (FYPs).
Learn how to use trending TikTok hashtags to boost your TikTok growth, from understanding their importance to exploring the most popular hashtags by content type.
What Are TikTok Hashtags, and How Do They Work?
Hashtags are words or short phrases after the “#” symbol that act as tags. On most social media platforms, they tell the algorithm what a video is about so it shows up in related search results. For example, if you use #tofurecipe on a post, that video will appear in searches for that term and potentially on the FYP of users who have interacted with that tag in the past.
By using trending hashtags — terms with recent relevance, momentum, or more videos than usual — people will more likely find your posts. Trends usually relate to upcoming events, famous pop culture topics, and recent news. You might see more posts tagged with the #Oscars in April, for example, as the award show approaches. If you can create content relevant to that trend and use the hashtag, your videos might reach more people.
Why Use Hashtags on TikTok?
Using relevant tags leads to more views and helps you reach followers interested in your content niche, whether you're just starting on TikTok or hoping to grow your existing audience.
Here are some great reasons to use TikTok hashtags:
- Improve your visibility on the platform — Content with a longer description has better odds of appealing to the TikTok algorithm. With hashtags, the system boosts your video to viewers outside existing followers.
- Increased content reach — TikTok shares content it believes viewers will enjoy, usually based on their view and search history. If a video has hashtags that match someone’s past viewing patterns, TikTok will likely show them a video with the same (or similar) hashtags.
- Build a community — Hashtags unite people of similar interests. Using them as a topic-based categorization tool helps people find your profile.
- Boost engagement — When followers see content that appeals to their taste, they’re likelier to like, follow, and comment on the creator’s profile, boosting your engagement. The higher your engagement, the more the algorithm will show your videos to new users.
How To Find Trending Hashtags on TikTok
Trends are constantly changing, so there’s always an opportunity to find tags that align with your brand. Checking the number of posts under certain tags lets you know how many creators use them and which could boost your content.
Here’s how to find out which hashtags have lots of views:
- Open the TikTok application — Go to your FYP, which is the main page when opening the app.
- Tap the search icon — Click the magnifying glass in the upper right-hand corner to open the search function.
- Search — Type specific words and ideas about the topic you want to find a relevant hashtag for.
- Select the “Hashtags” tab and explore — The most popular tags have higher view numbers, usually in the hundreds of thousands. You’ll find a list of related hashtags here and can choose the most descriptive option.
How To Find Hashtags With Captions
You can also use Captions to discover the best tags for your content. Here’s how:
- Upload your content into Captions (or film with the app).
- Tap “Prepare Social Post.”
- Hashtags are generated for you.
What Hashtags To Use on TikTok: Popular Tags by Category
Social media trends move quickly, so you must regularly research what’s popular to find the best TikTok hashtags for a video.
When in doubt, stick to tags that are easy to search and have been popular for a long time — like some on this list of the most popular hashtags on TikTok.
FYP Hashtags
Some believe that using FYP-related tags boosts your favor with the algorithm. While little evidence supports this theory, it can’t hurt to let viewers know you’re aiming to get content on their FYP with these tags:
- #fyp
- #foryou
- #fy
- #viralfyp
- #foryoupage
Hashtags for Fashion and Beauty
TikTok is a popular hub for fashion and beauty content. If your videos fall into this niche, try these popular tags:
- #makeup
- #makeupartist
- #fashion
- #style
- #beauty
- #makeuptutorial
- #tiktokfashion
- #fashionhacks
- #makeuptips
- #streetstyle
- #fashioninspo
- #fashionblogger
Hashtags for Sports and Fitness Content
If you’re wellness-oriented, love the gym, or are a dedicated sports fan, these are great options:
- #boxing
- #fitness
- #fitnessmotivation
- #fitnesstips
- #gym
- #gymlife
- #nfl
- #nflfootball
- #hockey
- #nhl
- Team names like #cowboys or #jets
- #collegefootball
- #gameday
- #fantasyfootball
- #fitnessgoals
- #fitnessroutine or workout-specific tags like #legdayroutine or #mobilityroutine
- #gymmotivation
Hashtags for Funny Content
Many people use TikTok to watch and share funny videos, meaning comedic content creators can quickly increase their popularity. Use the following tags to expose your jokes to a larger audience:
- #funny
- #funnyvideos
- #funnyvideo
- #funnymoments
- #memes
- #funnymemes
- #lol
- #comedy
- #humor
- #laugh
Hashtags for Food Content
TikTok is full of recipes, hacks, and cooking fails. Join the #foodie community with these terms:
- #comfortfood
- Specific foods like #chili or #potato
- #ilovefood
- #foodie
- #musttry
- #yum
- #healthyfood
- #food
- #cookwithme
- #foodTikTok
- #TikTokfood
- #foodies
- #foodblogger
- #foodreview
- #foodTok
- #foodlover
Hashtags for Travel Content
If you’re sharing or planning a vacation or fantasizing about your dream destination, use these tags in the travel niche:
- #travel
- #travelTikTok
- #TikToktravel
- #travelTok
- #traveling
- #travellife
- #aroundtheworld
- #touring
- #cruising
- #weekendtrip
- #travelgoals
- #wanderlust
- #travelguide
- #adventureawaits
- #vacation
Tips for Using Hashtags on TikTok
Make the most of your tags by following these TikTok hashtag tips:
- Keep it relevant — Only use trends if they’re relevant to a video. Otherwise, your video might not be seen by an engaging audience, or people might scroll past it, harming your engagement metrics. Find and stick with a few popular TikTok tags related to the topic.
- Limit your tags — Stuffing tags into a video description can look like spam. Limit yourself to 3–5 relevant tags and a helpful description of the content to cover other details.
- Put tags after the video description — A video description gives viewers important context, so don’t let it get lost. Put the video description before any tags so people see it first.
Let Captions Help You Grow With the Right Tags
Strategically choosing hashtags means you can make the most of your content creation efforts by reaching the right people. You can further enhance your content creation process with Captions, an AI-powered creative studio.
Try Captions’ Prepare Social Post feature, which uses AI to suggest tags and craft thoughtful and algorithm-friendly descriptions. With the post-production brainstorming over, you can focus on what matters most: making great content.