Announcing Mirage’s $75M Growth Financing with General Catalyst
With a total of $175 million in funding, Mirage is entering its next chapter, accelerating global expansion while pushing the frontier of agentic video creation.
Mirage has raised $75 million in growth financing from General Catalyst's Customer Value Fund, bringing our total funding to more than $175 million.
This milestone reflects the scale and reach of what we’ve built. Over 20 million global users depend on Captions to build audiences and grow their online presence. Small businesses, like a dentist in New York and a nutritionist in Lithuania. Creators, like a lifestyle influencer in Georgia and a UGC creator in Ukraine. Marketing teams at bigger companies, like HubSpot, CoreWeave and King. Together, Captions’ users have created more than 250 million videos to date.
Our partnership with General Catalyst
Reaching this scale and beyond takes more than a quality product.
AI has changed how software companies win. For a long time, the advantage went to whoever made the best product — and building was hard enough to be a real barrier. Now, AI has made building dramatically faster and easier. Features that used to take months now take weeks. Quality is still paramount, but it's no longer enough.
Going forward, the companies that win acquire customers efficiently and grow faster than their competition. Distribution and capital efficiency are the new moat.
The Customer Value Fund (CVF) provides non-dilutive capital to companies with proven distribution and strong unit economics. We’ve built meaningful reach, and we’re excited to partner with CVF to scale it further.
AI that edits like a professional editor
Our goal has always been simple: enable anyone, anywhere to make a polished video. This raise accelerates product and growth in equal measure.
On the product side, that means expanding further into agentic video editing. Captions handles the full workflow from start to finish. Anyone can go from raw footage or even no footage to a fully-edited video. The taste and skill of a professional editor, now directed by anyone with a simple text prompt.
On the growth side, we're expanding aggressively into new markets, with a particular focus on Asia where demand has been extraordinary and the opportunity is enormous.
Every market has people with something to say and businesses with something to sell. We're building for all of them.