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The best video editing app for beauty creators with big ideas

Make the videos your ideas deserve with Captions' suite of AI editing features. No matter your niche, Captions will speed up production for beauty tutorials, voiceovers and more. Think polished cuts, trending aesthetics and accurate, automatic captions.

Beauty creator making high-quality makeup and beauty videos with Captions

Key benefits for beauty creators

No editing skills required

Even if you're new to content creation, your audience will never know it. Captions gets you from idea to fully-edited video in minutes, and every video will look intentional. You can even apply styles to an entire video with one tap.

The tools you need to succeed

Captions is an all-in-one video platform. Edit existing footage, add B-roll, insert product names as overlay—anything you need is just a few clicks away.

Quantity, with quality

The most successful beauty creators don't just make great content—they make it consistently. Captions formats for platforms like TikTok, Reels, and YouTube Shorts so you can post more, without spending hours reformatting.

Import your video to start

By uploading a video to be edited using AI, you are agreeing to our Terms and have read our Privacy Policy.

Prompts we've loved

Full glam tutorial

"Create a 3-minute step-by-step tutorial video for an editorial-inspired evening makeup look. Show each step as numbered on-screen text, name the products used, and use a confident, educational teaching tone."

Product review and demo

"Make a 60-second video reviewing a newly released drugstore foundation. Test it on camera, share honest thoughts on finish and coverage, and end with a clear recommendation. Format for TikTok."

Get ready with me video

"Create a 90-second 'Get Ready With Me' video for a casual daytime look. Use warm, conversational narration, name each product used with on-screen text, and keep the energy upbeat and relatable."

Popular AI Edit styles for beauty creators

Start making better videos

Frequently asked questions

How do I grow my beauty channel on TikTok and Instagram?

Consistency and discoverability are the keys. Posting frequently with searchable titles and trending formats drives growth. Captions makes the production side of that equation fast.

What types of beauty videos get the most views?

Tutorials, honest product reviews, drugstore dupes, 'get ready with me' videos, and transformation content consistently get high engagement.

How do I add aesthetic on-screen text to my beauty tutorials?

Captions lets you customize the font, color, style, and placement of on-screen text. You can match your brand aesthetic exactly—whether that's minimal and clean or bold and expressive.

How do I make beauty content that attracts brand sponsorships?

Brands look for creators with a consistent aesthetic, an engaged audience, and content aligned with their brand values. Captions helps you create the polished, consistent content brands want to collaborate with.

Can I repurpose long beauty tutorials into short clips for TikTok and Instagram?

Yes. Captions makes it easy to pull out the most engaging moments from longer videos and create short, platform-optimized clips.

How do I reach Spanish-speaking beauty audiences?

Use AI Dubbing to translate your tutorials and reviews into Spanish in seconds—no separate recording needed. Spanish-speaking beauty consumers are one of the fastest-growing audiences on TikTok and Instagram, and very little beauty content is natively reaching them.

How do I show product names for viewers watching on mute?

Use Word Effects and B-roll text overlays to display product names, shades, and prices at the moment you're applying them on screen. Silent viewers—and the 'what's that product?' commenters—are your best future customers.

What's the most effective hook for beauty tutorial content?

Lead with the reveal—show the finished look in the first second, then walk back through how you got there. Before/after hooks consistently outperform tutorials that start at step one. Your finished look is the hook.