An AI UGC generator that helps you move quicker.
Create UGC-style videos on your own schedule with Captions’ AI UGC generator. No costly shoots, no waiting on edits. Use an AI avatar or your own AI twin to make new videos, fast.
What is AI UGC?
AI UGC is content made with AI that looks similar to user-generated content. It's often called "UGC-style" because it's made with AI avatars instead of live shoots. It's popular with teams that need a lot of UGC-style content on a regular basis.
Why AI makes UGC easier
Authentic engagement that converts
Authentic moments make people stop scrolling. AI-generated UGC videos capture that same natural, relatable feel, but help you move faster because you can generate and edit videos quicker than with traditional production schedules.
Scalable content for every channel
Reach people wherever they scroll. AI can automatically adapt your video’s look and tone to fit each channel, so every post feels native to its context.
Cost-efficient creativity
Explore new ideas without stretching your budget. Test hooks, colors, and concepts in minutes, not weeks, and keep what performs best.
Make UGC video creation a breeze with Captions
Create without the camera
Captions empowers both creators and brands to scale their UGC-style content, without scaling costs. Use features like the AI avatar generator or digital AI twins to put a face to real customer quotes or stories. Captions generates realistic avatars, so content feels natural.
How to make UGC-style videos in Captions
Add your audio
You can paste a script or upload an existing audio file to start.
Choose your avatar
Pick which avatar will deliver your script in the video. Explore our avatar library or make an AI twin.
Export the video
Generate your video. Share directly to your favorite platforms or save it for later.
Start your next video
Frequently asked questions
What tools are available to create UGC ads with AI?
There are a lot of options on the market for UGC-style content and ads. Captions is an easy solution, because you can make a fully-edited video in one app. Generate avatars or digital twins, create scripts and even add captions or subtitling.
Why choose user-generated content for marketing?
People have started to ignore overly polished ads. They’re looking for genuine advice on what to buy. UGC videos give your marketing campaigns a relatable human touch. Casual clips fit perfectly into social media feeds, and they feel more trustworthy.
How can you make UGC video ads with Captions?
Start by uploading a voiceover or script. Then, choose an AI avatar or use your own digital twin. Let AI handle the rest—you’ll get a UGC-style video in minutes. For more tips, check out our blog on UGC-style content.
Can AI make UGC ads that actually perform?
Yes, when it plays to its strengths. UGC-style creative tends to outperform polished ads on social because it feels native to the feed, and AI lets you produce and test far more variations than normal filming allows. That helps you find the hooks that work faster and makes it easier to rapidly iterate for creative testing.
Do I need to appear on camera to make UGC videos?
No. With an AI UGC generator you can make UGC-style videos without filming yourself at all. You can choose from realistic AI avatars to put a face to your words or make faceless AI voiceovers. If you don't mind appearing on camera and just don't want to keep filming every time, create an AI twin. Your twin can perform new scripts whenever you want, so it's easier to make more videos.
Is AI UGC misleading or fake?
AI UGC is not misleading when it's used correctly. AI UGC recreates the style of user-generated content, but isn't meant to impersonate real people or fabricate reviews. Use it for your own brand's videos and ads, presented by your own AI twin or a clearly synthetic AI avatar. Do not pass off AI-generated people as real customers giving testimonials.
What's the difference between AI UGC and real UGC?
Real UGC is filmed with live footage featuring real people. AI UGC recreates that same casual, creator-style look using AI avatars or your own AI twin. You can produce it on demand without the usual workflow and turnaround time of standard video production. AI UGC is best used for your own brand content and ad creative, where you control the message. You could also use it in partnership with creators who want to use an AI twin to represent them in videos.
What can you use AI UGC videos for?
AI UGC works best for social spots, product demos, explainers, promos, and testing lots of video ad variations quickly. Because it uses AI avatars or someone's AI twin, you can produce and iterate on branded videos without a film crew. It's especially useful for performance marketers who need volume, and for creators or small teams without a studio.