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Clarity

A modern style with playful details

"Clarity" is your shortcut to a tech-inspired video editing style. Sticky note callouts bring energy and color, with animated text for extra pizazz. Apply the Clarity style in minutes with Captions' AI Edit.

Clarity

What it looks like:

Easy to follow, easy to read

Clarity's design elements add emphasis to your message. Borrowing from the visual language of apps and tech explainers, details like toggles and sliders help keep viewers engaged.

Pops of color and movement

This bright, energetic aesthetic is perfect for short-form video. It's especially popular for talking head video content like explainers, product demos and launch announcements.

Details that reel viewers in

Colorful sticky notes capture people's attention and help underline your most important points. Fun details like album art add visual variety, inspiring people to watch longer.

Create it fast with Captions

AI Edit turns any clip into a complete video. Upload your existing footage, pick "Clarity" for the style library and let AI do the rest. No manual edits or complicated timelines.

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Import your video to start

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Behind the Clarity aesthetic

Some of the most high-performing creators cracked a specific visual code that blended tech elements like app icons with their analog counterparts. Making this manually is prohibitive for most video creators, so we made a version you can apply fast.

Popular for:

Demos

Tutorials

Product reviews

Start making better videos

Frequently asked questions

How do I add UI overlays to my videos?

Usually, you'd create the object you want to add or select from an icon library to add these kinds of video design elements. In Captions, the Clarity style automatically applies UI-inspired overlays and app-interface graphic elements. You don't have to do any manual editing at all.

How do you add minimal text overlay to videos?

A lot of video editors let you add text overlay with manual text tools and timeline editors. It's even easier in Captions, which has preset styles you can apply to any video. You can select a caption style you like and automatically add captions for your entire video at once. Or, use the Clarity AI Edit style to add minimal text overlay along with backgrounds, transitions and more.

What’s the best clean video style for tech creators?

The Clarity style is built for tech reviewers, product explainers, and productivity creators. It gives content the polished, app-event aesthetic that tech audiences expect.

What is the Clarity video style?

Clarity is a UI-inspired video editing style that overlays phone and app interface graphics — sticky notes, toggle switches, camera sliders, music players — over your footage to give it a modern, tech-polished aesthetic.