A classic luxury video style
Restraint gives "Archive" its elevated look. A quiet elegance takes cues from heritage menswear and the old money aesthetic. Its clean, confident and unmistakably sophisticated.
What it looks like:
Composed edits
Deliberate pacing and intentional composition broadcast quality. Minimal transitions, mostly straight film cuts and well-framed footage add to the effect. Archive's simplicity boosts its elegance.
Understated typography
Archive's typography is precise and never competes with your footage. Condensed sans fonts and editorial text animations make videos feel like they're from a heritage brand campaign.
A quiet confidence
Archive was designed for creators who build personal brands on taste. It's the right visual language for minimal lifestyle content, and any personal brand that should look like it doesn't need to try.
Create it fast with Captions
AI Edit can apply the entire Archive style at once. Upload existing footage or make something new in Captions. Choose "Archive" in the style library, and you'll be ready to go.
Import your video to start
By uploading a video to be edited using AI, you are agreeing to our Terms and have read our Privacy Policy.
Behind the Archive aesthetic
Archive was inspired by classic brands and heritage menswear. It borrows cues from the recent old money aesthetic trend, nodding to luxury and taste. The look is more traditionally found in print media and luxury campaigns, so we brought it to short-form video.
Popular for:
Start making better videos
Frequently asked questions
When should I use the Archive style?
Archive is the right choice when your brand or personal style is built on restraint and quiet authority. The condensed editorial style works especially well for topics like menswear, luxury brands, minimalist lifestyle content and personal brand storytelling.
If your aesthetic skews warmer, Byline might be a better fit. Its script fonts and black-and-white B-roll add a bit more flourish. If you want precision and technological minimalism over heritage elegance, you might prefer Align's more forward-looking aesthetic.
How do I make my videos look like the old money aesthetic?
The old money aesthetic comes down to restraint: smooth pacing, minimal transitions and editorial typography. Nothing should feel rushed, or over-produced. You want content to feel effortlessly luxurious—never try-hard.
Which AI Edit video style is best for menswear content?
Archive is designed for use cases like menswear. It feels precise and well-composed, matching the taste of high-end clothing aesthetics.